Top UGC Collaborations Brands Should Consider in 2024

User-Generated Content (UGC) collaborations are becoming a cornerstone of successful marketing strategies for brands. By partnering with UGC creators, brands can leverage authentic content that resonates with audiences, builds trust, and drives engagement. As we move into 2024, here are the best types of UGC collaborations for brands to consider.

Top UGC Collaboration Strategies for 2024


1. UGC Product Reviews
Product reviews by UGC creators are a powerful way to build credibility. Brands can collaborate with creators to share their genuine experiences with products or services, highlighting features, benefits, and use cases. This type of content is highly trusted by consumers and can significantly impact purchasing decisions.


2. Social Media Takeovers
A social media takeover involves a UGC creator temporarily managing a brand's social media account. This collaboration allows the creator to engage with the brand’s audience in their unique style, bringing fresh content and new followers. It’s a great way to boost engagement and reach a wider audience.


3. Branded Hashtag Campaigns
Branded hashtag campaigns encourage UGC creators and customers to share their experiences with a brand's products using a specific hashtag. This strategy generates a large volume of authentic content, increases brand visibility, and builds a community around the brand. Successful campaigns often include incentives like contests or giveaways to motivate participation.


4. UGC for Paid Ads
Brands can collaborate with UGC creators to produce content for use in paid ads. UGC-based ads tend to outperform traditional ads because they feel more relatable and authentic to consumers. This approach is effective for brands looking to boost their ad performance and connect with their target audience on a more personal level.


5. UGC Creator Spotlights
Featuring UGC creators on a brand's website or social media channels as part of a "creator spotlight" series is a great way to highlight the partnership and build a deeper connection with the audience. This type of collaboration showcases diverse voices and experiences, adding authenticity and relatability to the brand's narrative.

Maximizing the Impact of UGC Collaborations

To make the most of UGC collaborations, brands should choose creators whose values and style align with their own. Offering creative freedom, clear guidelines, and incentives can help generate content that feels natural and engaging. Tracking performance metrics is also essential to measure the success of UGC campaigns.

Here's a list of top UGC creators to collaborate with in 2024:

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Amanda Z

Hi! My name is Amanda Z. Welcome to my channel! I love a "less is more approach" when it comes to skincare and makeup-- and that motto follows me throughout all of my videos. Stop by for undone, natu

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Dr. Usama Syed

My name is Dr. Usama Syed and I'm a Board Certified Dermatologist living and working in New York. I believe in scientific skincare content, without the marketing nonsense. Disclaimer: The content p

192KUnited States

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Andréa Matillano

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Engagement Rate9.2%

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Estimated Price$597

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Dr. Sam Ellis

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111KUnited States

Engagement Rate9.6%

Overall Score98

Estimated Price$907

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geekNchic

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23.3KUnited States

Engagement Rate5.3%

Overall Score98

Estimated Price$512

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Gina B.

Just a girl trying to be the best version of herself...join me Business inquires:

103KUnited States

Overall Score98

Estimated Price$1807

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1.6K
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20.7K
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Gabrielle Caunesil

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97.2K

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Estimated Price$3227

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Monique Lynn

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216KUnited States

Engagement Rate7.5%

Overall Score98

Estimated Price$958

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The Bliss Bean

Hi, I'm Beatrice! (pronounced buh-tree-chay) I love productivity and self-improvement and could talk about planning, habits, and routines all day long. My aim is to show you, in a fun way, how you c

299KUnited States

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Estimated Price$993

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Vinty

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Carlos Skincare

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143KColombia

Engagement Rate5.3%

Overall Score98

Estimated Price$471

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Michele Wang

Hi everyone! Thanks for stopping by my channel where I love sharing my life. I’m a big fan of luxury goods and a laidback lifestyle so you’ll find the meeting of those two worlds here. Don't forget to

253KUnited States

Engagement Rate7.2%

Overall Score98

Estimated Price$669

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Naturally Sunny

Your virtual homegirl! 🤍 Hey girl, my name is Atiya(pronounced uhh-tee-yuh) I'm glad you're reading this cause I talk fast lol. I'm here to give you positive vibes, beginner friendly hair tutorials,

354KUnited States

Engagement Rate9.3%

Overall Score98

Estimated Price$642

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phil cofer

based on a true story Business Email:

271KUnited States

Overall Score98

Estimated Price$3057

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59.3K
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Dr. Gary Motykie

My name is Dr. Gary Motykie and I'm a highly skilled specialist in all aspects of plastic surgery, including breast augmentation, liposuction, rhinoplasty, facial rejuvenation, facial fat grafting, li

67.5KUnited States

Engagement Rate6.8%

Overall Score98

Estimated Price$1664

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3.5K
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Rogerwh0

a boy with skin based in los angeles contact:

369KUnited States

Engagement Rate2.2%

Overall Score98

Estimated Price$399

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13.3K
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Najib El Mokhtari

قناة محتويات علمية للعموم بالدارجة المغربية.

297KUnited States

Engagement Rate5.6%

Overall Score98

Estimated Price$2774

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AliceintheRabbitHole

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Engagement Rate10.9%

Overall Score97

Estimated Price$305

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Erin Nicole TV

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118KUnited States

Engagement Rate7.7%

Overall Score97

Estimated Price$389

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