Top UGC Collaborations Brands Should Consider in 2024

User-Generated Content (UGC) collaborations are becoming a cornerstone of successful marketing strategies for brands. By partnering with UGC creators, brands can leverage authentic content that resonates with audiences, builds trust, and drives engagement. As we move into 2024, here are the best types of UGC collaborations for brands to consider.

Top UGC Collaboration Strategies for 2024


1. UGC Product Reviews
Product reviews by UGC creators are a powerful way to build credibility. Brands can collaborate with creators to share their genuine experiences with products or services, highlighting features, benefits, and use cases. This type of content is highly trusted by consumers and can significantly impact purchasing decisions.


2. Social Media Takeovers
A social media takeover involves a UGC creator temporarily managing a brand's social media account. This collaboration allows the creator to engage with the brand’s audience in their unique style, bringing fresh content and new followers. It’s a great way to boost engagement and reach a wider audience.


3. Branded Hashtag Campaigns
Branded hashtag campaigns encourage UGC creators and customers to share their experiences with a brand's products using a specific hashtag. This strategy generates a large volume of authentic content, increases brand visibility, and builds a community around the brand. Successful campaigns often include incentives like contests or giveaways to motivate participation.


4. UGC for Paid Ads
Brands can collaborate with UGC creators to produce content for use in paid ads. UGC-based ads tend to outperform traditional ads because they feel more relatable and authentic to consumers. This approach is effective for brands looking to boost their ad performance and connect with their target audience on a more personal level.


5. UGC Creator Spotlights
Featuring UGC creators on a brand's website or social media channels as part of a "creator spotlight" series is a great way to highlight the partnership and build a deeper connection with the audience. This type of collaboration showcases diverse voices and experiences, adding authenticity and relatability to the brand's narrative.

Maximizing the Impact of UGC Collaborations

To make the most of UGC collaborations, brands should choose creators whose values and style align with their own. Offering creative freedom, clear guidelines, and incentives can help generate content that feels natural and engaging. Tracking performance metrics is also essential to measure the success of UGC campaigns.

Here's a list of top UGC creators to collaborate with in 2024:

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Amanda Z

Hi! My name is Amanda Z. Welcome to my channel! I love a "less is more approach" when it comes to skincare and makeup-- and that motto follows me throughout all of my videos. Stop by for undone, natu

105K

Engagement Rate5.6%

Overall Score99

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657
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17.8K
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PENN.SMITH.SKINCARE

Penn Smith Skincare I’m a Master Esthetician with a passion for sharing what I know about the skin

245KUnited States

Engagement Rate9.2%

Overall Score99

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5.9K
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19.1K
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Dr. Usama Syed

My name is Dr. Usama Syed and I'm a Board Certified Dermatologist living and working in New York. I believe in scientific skincare content, without the marketing nonsense. Disclaimer: The content p

192KUnited States

Overall Score99

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48.4K
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145.3K
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Andréa Matillano

I film videos all about beauty! For business inquiries, contact me at . Other inquires: You can also find me here: http://tiktok.com/@andreamatill

342KUnited States

Engagement Rate9.2%

Overall Score99

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14.2K
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Dr. Sam Ellis

NEW VIDEOS WILL GO LIVE EVERY FRIDAY AT 12pm ET/9am PT! Hi! I'm a Board-Certified Dermatologist based in Danville, California. Welcome to my channel! My goal is to answer all your skincare and treatm

430KUnited States

Overall Score99

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18.8K
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Lisa J

Former MAC Cosmetics Trainer, Makeup Artist and Founder of BK Beauty. Practical makeup tips from a Pro MUA. xoxo- Lisa J Mailing Address: Lisa J 506 E Saint Elmo St., Suite A-1 Austin, TX 78745 Me

328KUnited States

Engagement Rate8.7%

Overall Score99

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22.8K
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Kackie Reviews Beauty

Color theory, ruthless makeup reviews, and EXHAUSTIVE comparisons in a forgiving environment where we can learn together. I have a degree in painting, I was a hairstylist for 8 years, and I love color

111KUnited States

Engagement Rate9.6%

Overall Score98

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10.4K
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geekNchic

Oh Hi, so you love skincare and make up too? My name is Kristina and my channel focuses on science based skin care, makeup tutorials and product reviews. Subscribe and leave me a comment, I would lo

23.3KUnited States

Engagement Rate5.3%

Overall Score98

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2.2K
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1.8K
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Gina B.

Just a girl trying to be the best version of herself...join me Business inquires:

103KUnited States

Overall Score98

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1.6K
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20.7K
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Gabrielle Caunesil

BONJOUR, welcome to my channel ! Don’t forget to subscribe, I post every Wednesday and Sunday For more : Instagram ; https://www.instagram.com/gabriellecaunesil/?hl=fr My brand ; https://lasemainep

97.2K

Overall Score98

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47.6K
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LisaLisaD1

Hi, my name is Lisa and welcome to my YouTube channel, your ultimate destination for beauty, fashion, and the carnivore lifestyle! On my channel, you’ll find: Beauty Tutorials (Think: makeup tutori

262KUnited States

Engagement Rate8.6%

Overall Score98

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22.6K
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The Science of Self-Care

Hi friends — welcome to the Science of Self-Care! Join us as we discuss health science, life philosophy, and all sorts of self-care experimentation. Questions are encouraged. Sharing your experien

163KUnited States

Engagement Rate3.6%

Overall Score98

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7.3K
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140.1K
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Jennifer Wang

Hi, I’m Jen! Welcome to my channel where I teach you how to shop for high quality clothes, makeup and skincare at any price point! I'm funnier on Tiktok and more stylish on Instagram, find me @wan

305K

Overall Score98

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58.6K
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44.7K
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Monique Lynn

Instagram: @_moniquelynn TikTok: @_moniquelynn

216KUnited States

Engagement Rate7.5%

Overall Score98

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55.8K
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35.8K
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The Bliss Bean

Hi, I'm Beatrice! (pronounced buh-tree-chay) I love productivity and self-improvement and could talk about planning, habits, and routines all day long. My aim is to show you, in a fun way, how you c

299KUnited States

Overall Score98

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65.2K
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14.2K
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WillOnAWhim

Shenanigans. Travel. Natural Hair. Wherever Whim Takes Me. SUBSCRIBE and follow me on Instagram @willnotwilly !!! Whether your a guy with long hair, a girl with long hair...or anything in between an

475KUnited States

Engagement Rate10.5%

Overall Score98

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48K
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29.1K
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Vinty

Subscribe!

210K

Engagement Rate2.5%

Overall Score98

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34.3K
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84.9K
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Carlos Skincare

Hola y bienvenidos a mi canal estaremos hablando del cuidado de la piel y de belleza No soy profesional pero si estudio cursos de medicina dermo, estética facial, piel, y en artículos y páginas ci

143KColombia

Engagement Rate5.3%

Overall Score98

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1.3K
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6.1K
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Michele Wang

Hi everyone! Thanks for stopping by my channel where I love sharing my life. I’m a big fan of luxury goods and a laidback lifestyle so you’ll find the meeting of those two worlds here. Don't forget to

253KUnited States

Engagement Rate7.2%

Overall Score98

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12.5K
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20.3K
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Violating Community Guidelines

Violating Community Guidelines featuring Brittany Broski and Sarah Schauer follows two internet-hardened succubabes as they explore all corners of the wild and wacky web. From firearm sales on Facebo

257K

Engagement Rate2.7%

Overall Score98

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162.6K
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157.9K

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