B2B Influencer Marketing: Why You Don’t Need an Agency in 2024

While many brands might think that hiring a B2B influencer marketing agency is the only way to succeed, the truth is, you can achieve outstanding results on your own. Here’s why you don’t need an agency to thrive in the world of B2B influencer marketing.

Direct Connection with Influencers


One of the biggest advantages of handling your own influencer marketing is the ability to directly connect with influencers. By bypassing an agency, you can cultivate personal relationships with the influencers you choose to collaborate with. This direct line of communication ensures that your brand’s voice is authentically represented and that the influencer truly understands your business goals.

Cost Efficiency


Hiring an agency can be expensive, especially for small to medium-sized enterprises. By managing your influencer marketing in-house, you can allocate your budget more effectively. Instead of paying for agency fees, you can invest directly in your campaigns or compensate influencers more generously, which might lead to better content and results.

Complete Creative Control


When you manage your own influencer marketing campaigns, you have full creative control. You can develop strategies, content ideas, and campaign goals that perfectly align with your brand's identity. This level of involvement ensures that the content produced is consistent with your brand's message and resonates with your target audience.

Access to Niche Influencers


B2B marketing often involves niche industries where finding the right influencer requires a deep understanding of the field. By handling influencer outreach yourself, you can identify and partner with influencers who have a strong presence in your specific industry, even if they’re not on the radar of big agencies.

To help you get started, here’s a curated list of top B2B influencers on Instagram that you should consider collaborating with in 2024:
Simply enter your website link or describe your product, and let our AI to match the influencers
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Alex Garcia

️Content to make smart marketing decisions ️Training 4 CrossFit games ️Building @marketingexamined ️100 Free visual marketing playbooks

61.6KUnited States

Average Like5217

Engagement Rate51.2%

Overall Score99

Estimated Price$246

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4.6K85.5K
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8.3K149.9K
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Harsh Gautam

| Top-Notch Content For You | Business & Marketing Technology | DM For Collaborations & Partnerships | Get Business Tools With No Monthly Fees

440KIndia

Average Like1937

Engagement Rate20.1%

Overall Score99

Estimated Price$1760

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9306.6K
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3413.1K
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Jo Mendes

Creative Tech Tips & AI tools ️ Join Growth Camp Waitlist

201.3KFrance

Average Like4572

Engagement Rate7.7%

Overall Score99

Estimated Price$805

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35.3K431.7K
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63112.2K
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Hrabren Bankov | Social Media Marketing

• Dominate your social presence and business • By getting your black belt in content marketing • Lessons from 20,000 posts + 7M followers

526.8KBulgaria

Average Like1877

Engagement Rate3.1%

Overall Score99

Estimated Price$2107

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1K
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8.5K
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ALYSSA | SOCIAL MEDIA STRATEGIST + MANAGER l EDUCATOR |

YOU-CODED content ↓now booking SMM -OC+LA | 6-fig agency ️the inspired media pod ️ by @acevangelistaaa

59.6KUnited States

Average Like1227

Engagement Rate18%

Overall Score99

Estimated Price$238

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2.3K30K
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1.9K
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Kreett Kaushik

$5.3m+ in client revenue → I help you sign new clients with IG funnels. Resources | Hire Team ↓

92.3KNot shared

Average Like1503

Engagement Rate12.4%

Overall Score99

Estimated Price$369

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6.9K110.5K
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1K15K
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Justin Lalonde

I elevate thriving brands by simplifying eCommerce ads. Founder @paidadvertisingcom Learn More

73.6KCanada

Average Like236

Engagement Rate2.1%

Overall Score98

Estimated Price$294

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336
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384
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Meagen Harriman Instagram Growth and Marketing

Content tips, tools, & strategies to grow your social media 15k+ students: millions of views & endless growth Free Instagram Checklist

131.9KUnited States

Average Like171

Engagement Rate21%

Overall Score98

Estimated Price$527

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145
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1.1K
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Trolls Official

Content just got fresher! For Business A Part of The Leapfrog Network stake code - trollsoff

10MNot shared

Average Like22295

Engagement Rate43.1%

Overall Score91

Estimated Price$40028

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3.8K31.9K
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22.7K
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Marketing Mind

Discover the latest trends in Marketing, Advertising, Startups & Media. For Paid Collab

1.4MIndia

Average Like1504

Engagement Rate43.1%

Overall Score91

Estimated Price$5898

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847
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785
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Beebom

Tech that matters. For business enquiries: Buy the viral gadgets!

3.2MIndia

Average Like77793

Engagement Rate7.1%

Overall Score91

Estimated Price$13016

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26.9K225.8K
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55.5K528.8K
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Julia Broome

smaller in person | 152k on tiktok social media expert + strategist founder of SOSH school + SOSH the Planner

59.2KUnited States

Average Like5317

Engagement Rate16.4%

Overall Score84

Estimated Price$237

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2.1K17.6K
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31.6K208.2K
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Seth Cottengim | Social Media Guy

Actually Helping People With Social Media Season 2 - $50k/month without “selling” Free social media startup lesson

57.3KUnited States

Average Like785

Engagement Rate9%

Overall Score84

Estimated Price$229

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2.4K52.3K
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233
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Dylan Madden

Get Paid to Post Content & Create Social Media Mentor / Consultant ️ Dubai & Tbilisi

90.2KUnited Arab Emirates

Average Like1057

Engagement Rate7.3%

Overall Score84

Estimated Price$360

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151868
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165840
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Jefferson Isesele | Branding Coach

I help you Upscale your Social Brand and teach you how to create content that converts ️Work with me

250.9K

Average Like5302

Engagement Rate13.1%

Overall Score84

Estimated Price$1003

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2.4K10K
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2.4K5.1K
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ilovecreatives.com

The Digital Trade School for slashies looking to stack their ✹creative skills. Online Courses, Jobs & useful Freelance Tools @ilovecreatives.studio

133.8KUnited States

Average Like764

Engagement Rate3.5%

Overall Score84

Estimated Price$535

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4436.9K
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1.3K21.7K
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Jasper Aiken

Start a Website + SaaS Business and make money from home! Access my community/masterclass

55.9KUnited States

Average Like589

Engagement Rate6.9%

Overall Score84

Estimated Price$223

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370
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7496.4K
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Thais Martan | Especialista Inteligência Artificial

➟ Ensino empresários a implementar ferramentas de IA para aumentar a produtividade e margem de lucro Inscreva-se na Masterclass GPT Business

160.8KBrazil

Average Like2067

Engagement Rate8.8%

Overall Score84

Estimated Price$643

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473
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2.6K19.5K
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Milou Pietersz | Social Media Marketing Strategist

Marketing Strategist for 6-7 figure brands Ft. in Forbes, Entrepreneur @simplymultimedia Mentor @theelitesocialsocietyATX | Adobe Creator

59.6KUnited States

Average Like170

Engagement Rate2%

Overall Score83

Estimated Price$238

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66
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4604.9K
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Giulia Guerrieri

Transforming Creators into CEOs $2M Turning Content > Cash Instagram Growth for Business DM Me “SCALE” to Start ↓ Free Course

79.4KNot shared

Average Like1419

Engagement Rate45.2%

Overall Score83

Estimated Price$317

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2.6K27.3K
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11.5K

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