Top Mom Influencers to Elevate Your Brand in 2024

Mom influencers have become a powerful force in the world of social media, offering advice, product recommendations, and relatable content to millions of followers. These influencers are trusted voices within the parenting community, sharing everything from parenting tips and home organization hacks to product reviews and lifestyle inspiration. For brands targeting parents, especially mothers, partnering with the right mom influencers can significantly boost brand awareness, trust, and engagement. As we look toward 2024, here’s how you can find and collaborate with top mom influencers to elevate your brand.


What is a Mom Influencer?

A mom influencer is a content creator who shares her experiences, insights, and advice related to motherhood. These influencers often cover a wide range of topics, including parenting tips, family life, home organization, wellness, and product reviews specifically for moms and children. They typically have a strong presence on platforms like Instagram, YouTube, TikTok, and Pinterest, where they connect with a community of parents who rely on their recommendations and experiences.

Collaborating with mom influencers allows brands to reach an engaged audience that trusts the influencer’s opinions and is often looking for solutions to make parenting easier, more enjoyable, or more efficient. Whether you’re promoting baby products, family-friendly services, or lifestyle items, mom influencers can help you connect with your target audience in a meaningful and authentic way.


Where to Find Top Mom Influencers


Instagram and Pinterest
Instagram is one of the most popular platforms for mom influencers, thanks to its visual format and community-focused features like Stories and Reels. Pinterest is another valuable platform where mom influencers share ideas, inspiration, and tips on everything from parenting to home decor. By searching hashtags like #MomLife, #ParentingTips, #MomHacks, and #MomsOfInstagram, you can discover top influencers who resonate with your brand’s values.


YouTube
Many mom influencers create long-form video content on YouTube, where they share detailed product reviews, parenting advice, day-in-the-life vlogs, and more. YouTube is a great platform to find influencers who can provide in-depth content that showcases your products in real-world scenarios. Collaborating with YouTube influencers allows your brand to reach an audience that values detailed, informative content.


Mom Blogs
Mom blogs are another excellent resource for finding top influencers. These blogs often feature comprehensive articles on parenting, product recommendations, and personal stories that resonate with other moms. Bloggers often have a loyal following, and their endorsement can be particularly impactful in the parenting community.


Influencer / Creator Search Tools

To streamline the process of finding top mom influencers, use tools like EezyCollab. EezyCollab allows you to search for influencers based on specific criteria such as niche topics, audience demographics, and engagement rates. This tool helps you identify the perfect mom influencers who align with your brand’s messaging and goals, ensuring a successful partnership.


Top Mom Influencers to Follow on TikTok in 2024


Simply enter your website link or describe your product, and let our AI to match the influencers
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carseatsafetytips

Just a mama spreading car seat safety tips to other mamas - I’m not a CPST -

41.9KUnited States

Average Like270

Engagement Rate1.6%

Overall Score100

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64928K
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32812.1K
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carseatsafetytips

Just a mama spreading car seat safety tips to other mamas - I’m not a CPST -

41.9KUnited States

Average Like270

Engagement Rate1.6%

Overall Score100

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64928K
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32812.1K
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Emily Roberts

Child Passenger Safety Technician: Education Without Shame!

77.7KUnited States

Average Like1016

Engagement Rate3.3%

Overall Score99

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53314.4K
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4699.6K
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Rebekah | Baby Gear Consultant

IBCLC, CPST, NCS, Baby Gear Expert.

7.4KUnited States

Average Like172

Engagement Rate1.3%

Overall Score99

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1579.1K
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23949

Axkid

Safety on the road with Axkid. Designed in Sweden www.axkid.com

1.6KSweden

Average Like388

Engagement Rate1.4%

Overall Score99

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Cherish Sabrina

Lifestyle & Motherhood 🤍 shop my links & subscribe using the link below!

23.2KUnited States

Average Like4148

Engagement Rate8.4%

Overall Score99

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3.3K20.7K
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8.1K52.6K
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Mobile_Mama

HEY MAMAS! “It fits!” Inquiries: mobile.mama.reviews@gmail

1MUnited States

Average Like14518

Engagement Rate6.3%

Overall Score99

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79.7K1.2M
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90465.7K
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Awesome Motherhood✨

Mommy of 2️ Useful Hacks•Finds•Kids activities

76.9KUnited States

Average Like40034

Engagement Rate2.9%

Overall Score99

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7182
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595.3K
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Cathy

The Mom Friend of the Group. Sharing safety & security tips.

2.6MUnited States

Average Like24138

Engagement Rate6.9%

Overall Score99

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1151.2K
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14.9K130.9K
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Victoriasway

Safety and Travel Tips ️ All my safety finds️

427.9KUnited States

Average Like10460

Engagement Rate3.2%

Overall Score99

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631K
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3.4K147.8K
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Madi

Boy mom 🩵

52.7KUnited States

Average Like7990

Engagement Rate5.9%

Overall Score99

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3908.8K
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3296.5K
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Seli

mom | lifestyle happy you’re here weekly youtube ️

8.3KUnited States

Average Like3821

Engagement Rate6%

Overall Score99

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61681
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851.2K
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lil_miss_sweetp

Account managed by T. Cosgrove (Dad) https://tinyurl.com/3cxduamm

999.3KUnited States

Average Like38632

Engagement Rate3.4%

Overall Score98

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63.1K1.2M
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14.5K261.7K
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Shannon Doherty MOM HACKS

*MOM HACK* TIKTOK DIY, Hacks, Recipes, Traditions️

2.1MUnited States

Average Like1878

Engagement Rate4.3%

Overall Score98

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67113.9K
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4.4K48.8K
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Daria | Shark Mom 🦈💕

Boy Mom Tips and Tricks Chicago, USA

33.2KUnited States

Average Like300

Engagement Rate0.3%

Overall Score98

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10434
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834.7K
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The Considerate Momma

C.A.L.M. Parenting Connected • Attuned • Loving • Mature ️Tools to Regulate️

1.3MUnited States

Average Like8006

Engagement Rate4.7%

Overall Score98

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49.1K1.1M
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2.2K34.2K
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Mrsblinks

Traveling the world w/ my kids

832.6KUnited States

Average Like3817

Engagement Rate9.4%

Overall Score98

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1591.6K
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3413.6K
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Madisyn

home + lifestyle + motherhood ca // girl mom

69.2KUnited States

Average Like980

Engagement Rate4.2%

Overall Score98

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87017.2K
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1.7K73.5K
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Victoria Bachlet Powell

24 | boy mom

4.1MUnited States

Average Like35907

Engagement Rate16.7%

Overall Score98

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8.5K54.1K
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12.9K65.3K
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VegasStarfish

Grab my INSTANT download guide to Las Vegas with insider secrets, tips & more ️

1.6MUnited States

Average Like8572

Engagement Rate6.3%

Overall Score98

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2.7K51.5K
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1.6K20.2K
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Safety Animation

SAFETY FIRST

311.2KUnited States

Average Like865

Engagement Rate2.5%

Overall Score98

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88553.2K
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71329.1K
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Safety Animation

SAFETY FIRST

311.2KUnited States

Average Like865

Engagement Rate2.5%

Overall Score98

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88553.2K
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71329.1K

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