Top Beauty Influencers on Instagram to Watch in 2024

Instagram has become a powerhouse platform for beauty influencers, where creators share everything from makeup tutorials to skincare routines, helping followers achieve their beauty goals. In 2024, partnering with the right beauty influencers on Instagram can significantly enhance your brand’s visibility and credibility. These influencers not only have vast followings but also possess the ability to connect with audiences on a personal level, making them valuable assets for any beauty brand.


Why Partner with Beauty Influencers on Instagram?

Beauty influencers on Instagram are known for their expertise in the beauty industry, whether it’s makeup, skincare, or haircare. They build trust through honest product reviews, how-to guides, and by sharing their personal beauty journeys. By collaborating with these influencers, brands can tap into their established audiences, gaining exposure to potential customers who are already engaged and interested in beauty products.

Moreover, Instagram’s visual nature makes it the ideal platform for showcasing beauty products in action. Whether through high-quality photos, Reels, or Instagram Stories, beauty influencers can create compelling content that resonates with their followers, driving higher engagement and conversions for your brand.


How to Collaborate with Beauty Influencers on Instagram

To maximize the impact of your collaborations with beauty influencers on Instagram, it’s important to choose influencers whose values and aesthetics align with your brand. Here’s how to get started:


Identify the Right Influencers
Use platforms like EezyCollab to discover beauty influencers who resonate with your brand’s target audience. With EezyCollab, you can filter influencers by niche, engagement rate, follower count, and more, ensuring that you find the perfect match for your campaign.


Build Authentic Relationships
Approach influencers with a personalized message that highlights why you want to work with them. Authenticity is key—be sure to express genuine interest in their content and audience.


Develop a Clear Collaboration Plan
Define your campaign goals and expectations upfront. Whether you’re looking for product reviews, sponsored posts, or Instagram takeovers, make sure to communicate your vision clearly to the influencer.


Track and Measure Success
After launching your collaboration, use analytics tools to monitor the performance of the influencer’s content. Track metrics such as engagement rates, website traffic, and conversions to measure the campaign’s ROI.


Top Beauty Influencers on Instagram in 2024

Simply enter your website link or describe your product, and let our AI to match the influencers
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Carmina/ Cosmética 💄📷Creadora Contenido

️Mi vida beauty UGC Reseñas cosméticas auténticas propias / ️lover MD/ Productos

14.1KSpain

Average Like375

Engagement Rate18.7%

Overall Score100

Estimated Price$56

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Marikowskaya

MAKE UP • SKIN CARE • BEAUTY TIPS ‍Tutoriales de maquillaje paso a paso ‍♀️Rutinas cosméticas Sin filtros

245.8KSpain

Average Like4626

Engagement Rate11.8%

Overall Score99

Estimated Price$983

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3K25K
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3.2K29.5K
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Lola Palomeque 💄

Maquillaje y Skincare Úbeda-Jaén Collabs:

81.8KSpain

Average Like586

Engagement Rate4.6%

Overall Score99

Estimated Price$327

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4004.1K
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2004.4K
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Rocío López

Skincare, Makeup & Hair Tips Infinite Glow

314.3KSpain

Average Like25086

Engagement Rate54.8%

Overall Score99

Estimated Price$1257

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6.7K
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14.7K136K
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Leire Erdociain | Maquilladora

Piel glow y maquillaje diario - Trucos, paso a paso... Eventos, invitadas y novias Pamplona

73.6KSpain

Average Like332

Engagement Rate2.7%

Overall Score99

Estimated Price$294

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1002.2K
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1003.5K
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ℂ𝕣𝕪𝕤✨ La Reina del glow

Maquillaje pero sin máscaras Nunca dejes de brillar Aprendiendo a regarme para florecer🪷 Beauty & lifestyle

111.7KSpain

Average Like658

Engagement Rate3.7%

Overall Score99

Estimated Price$446

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5004K
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7007.8K
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Dra. Ana Molina-Dermatóloga

️ Dermatóloga phD @sabervivir_tve @rne @telemadrid Podcast @depielacabeza Libro “Piel sana, Piel bonita” Director Comunicación @aedv_es

311KSpain

Average Like4482

Engagement Rate8.7%

Overall Score99

Estimated Price$1244

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2003.6K
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2.2K53.4K
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••Sandra•• | Skincare

Alejandra Carratalá (Youtube +200k) Farmacéutica experta en dermofarmacia / Tu rutina personalizada

107.2KSpain

Average Like408

Engagement Rate2.3%

Overall Score99

Estimated Price$429

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3007.1K
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2005.5K
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𝐂𝐢𝐧𝐭𝐢𝐚

BEAUTY CREATOR Guadalajara| España Citas: @cintia.makeupartist Collab:

170KSpain

Average Like1557

Engagement Rate5.5%

Overall Score99

Estimated Price$680

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1.2K11.3K
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Fadnes Cuadro

Maquilladora experta en pieles maduras Te maquillo para tus eventos en Cadiz PR: INSCRIPCIONES ABIERTAS

354.9KSpain

Average Like7187

Engagement Rate12.5%

Overall Score99

Estimated Price$1419

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15.2K289.3K
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Lel𝑦 𐙚

unboxing | makeup | skincare glow up tips ⟡+ ⊹ @yesstyle c𔘓de: LELYCL0UD

59KMexico

Average Like14656

Engagement Rate149.1%

Overall Score99

Estimated Price$236

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6005.1K
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5002.7K
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Laura Méndez | Fashion • Beauty & Lifestyle

Content creator & UGC ESPAÑA Qué bien que estés aquí! Hablemos de moda, belleza y de nuestro día a día Represented by @beshiny__ ️ A Coruña

158.2KSpain

Average Like1596

Engagement Rate6.4%

Overall Score99

Estimated Price$632

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5008.5K
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Álvaro Platón

Máster dermofarmacia y cosmética Forbes Top Influencer Tiktok: 915K

113.1KSpain

Average Like1669

Engagement Rate9.2%

Overall Score99

Estimated Price$452

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2K
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2.6K34.8K
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Brute Choi 🧿

Brutally Honest Skincare ️ TikTok: 160k ️NYC ️

73.6KUnited States

Average Like1912

Engagement Rate15.8%

Overall Score99

Estimated Price$294

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2.7K26.1K
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8009.4K
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INMA DE LOPE

Maternidad•Lifestyle•Beauty•Fashion La chica del Pelo corto

328.5KSpain

Average Like2719

Engagement Rate5%

Overall Score99

Estimated Price$1314

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2.1K35.8K
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70015K
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Isa Romero | LifeStyle

Moda - Belleza - Lifestyle - Inspiración Nadie es como tú y ese es tu poder ️ España @arrocesconestilo @cocinoconestilo

231KSpain

Average Like10457

Engagement Rate27.8%

Overall Score99

Estimated Price$924

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77K1.8M
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10K118.3K
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Belen Fernández

Maquillajenovedadesreviews Madre en el cielo y en la tierra 🤍🪽 Código descuento Shein Q3anaa

121.3KSpain

Average Like6503

Engagement Rate33.9%

Overall Score99

Estimated Price$485

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55.7K1M
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2.5K46.2K
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Also known as Jordyn Christine Reina

MUA QWEEN RD2B P.R.: LINKS

18.3KUnited States

Average Like1233

Engagement Rate43.4%

Overall Score99

Estimated Price$73

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900
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Jamie McGuire

Disrupting Mainstream Beauty & Health Standards Real Food • Gut Health • Skincare Animal Based Advocate AuthorHEALTHY SKINTM️ LA girl living in OK

51KUnited States

Average Like1187

Engagement Rate16.3%

Overall Score99

Estimated Price$204

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6.2K155.6K
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900
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psicoblush

+ Amante de la psicología y el maquillaje Tiktok: psicoblush (+76K)

61.8KSpain

Average Like25749

Engagement Rate220.1%

Overall Score99

Estimated Price$247

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115K791.5K
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54K361.8K

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