Top Beauty Influencers on Instagram to Watch in 2024

Instagram has become a powerhouse platform for beauty influencers, where creators share everything from makeup tutorials to skincare routines, helping followers achieve their beauty goals. In 2024, partnering with the right beauty influencers on Instagram can significantly enhance your brand’s visibility and credibility. These influencers not only have vast followings but also possess the ability to connect with audiences on a personal level, making them valuable assets for any beauty brand.


Why Partner with Beauty Influencers on Instagram?

Beauty influencers on Instagram are known for their expertise in the beauty industry, whether it’s makeup, skincare, or haircare. They build trust through honest product reviews, how-to guides, and by sharing their personal beauty journeys. By collaborating with these influencers, brands can tap into their established audiences, gaining exposure to potential customers who are already engaged and interested in beauty products.

Moreover, Instagram’s visual nature makes it the ideal platform for showcasing beauty products in action. Whether through high-quality photos, Reels, or Instagram Stories, beauty influencers can create compelling content that resonates with their followers, driving higher engagement and conversions for your brand.


How to Collaborate with Beauty Influencers on Instagram

To maximize the impact of your collaborations with beauty influencers on Instagram, it’s important to choose influencers whose values and aesthetics align with your brand. Here’s how to get started:


Identify the Right Influencers
Use platforms like EezyCollab to discover beauty influencers who resonate with your brand’s target audience. With EezyCollab, you can filter influencers by niche, engagement rate, follower count, and more, ensuring that you find the perfect match for your campaign.


Build Authentic Relationships
Approach influencers with a personalized message that highlights why you want to work with them. Authenticity is key—be sure to express genuine interest in their content and audience.


Develop a Clear Collaboration Plan
Define your campaign goals and expectations upfront. Whether you’re looking for product reviews, sponsored posts, or Instagram takeovers, make sure to communicate your vision clearly to the influencer.


Track and Measure Success
After launching your collaboration, use analytics tools to monitor the performance of the influencer’s content. Track metrics such as engagement rates, website traffic, and conversions to measure the campaign’s ROI.


Top Beauty Influencers on Instagram in 2024

Simply enter your website link or describe your product, and let our AI to match the influencers
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Carmina/ Cosmética 💄📷Creadora Contenido

️Mi vida beauty UGC Reseñas cosméticas auténticas propias / ️lover MD/ Productos

14.1KSpain

Average Like375

Engagement Rate18.7%

Overall Score100

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671
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282
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Carmina/ Cosmética 💄📷Creadora Contenido

️Mi vida beauty UGC Reseñas cosméticas auténticas propias / ️lover MD/ Productos

14.1KSpain

Average Like375

Engagement Rate18.7%

Overall Score100

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671
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282
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Rasien 🍃 UGC Creator

‍Skincare & Beauty UGC Creator 40s Combo-Oily-Acne

6.5KUnited States

Average Like599

Engagement Rate55.6%

Overall Score99

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742116
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447
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Marikowskaya

MAKE UP • SKIN CARE • BEAUTY TIPS ‍Tutoriales de maquillaje paso a paso ‍♀️Rutinas cosméticas Sin filtros

245.8KSpain

Average Like4626

Engagement Rate11.8%

Overall Score99

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3K25K
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3.2K29.5K
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Lola Palomeque 💄

Maquillaje y Skincare Úbeda-Jaén Collabs:

81.8KSpain

Average Like586

Engagement Rate4.6%

Overall Score99

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4264.1K
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2474.4K
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Rocío López

Skincare, Makeup & Hair Tips Infinite Glow

314.3KSpain

Average Like25086

Engagement Rate54.8%

Overall Score99

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6.7K
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14.7K136K
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Leire Erdociain | Maquilladora

Piel glow y maquillaje diario - Trucos, paso a paso... Eventos, invitadas y novias Pamplona

73.6KSpain

Average Like332

Engagement Rate2.7%

Overall Score99

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1882.2K
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1803.5K
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Alessa | アレッサ 💫

Skincare, beauty 🤍 SF alessa.miki (800k)

259KUnited States

Average Like8805

Engagement Rate20.5%

Overall Score99

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1.5K32.3K
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66017.4K
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Duo Laguna

‍♀️‍♀️ Profesionales en Dermocosmética Colab:

127.4KSpain

Average Like383

Engagement Rate1.9%

Overall Score99

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3065.8K
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488
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REBECA

MAQUILLAJE • MODA

33KSpain

Average Like801

Engagement Rate15.1%

Overall Score99

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1636K
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2624.7K
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ℂ𝕣𝕪𝕤✨ La Reina del glow

Maquillaje pero sin máscaras Nunca dejes de brillar Aprendiendo a regarme para florecer🪷 Beauty & lifestyle

111.7KSpain

Average Like658

Engagement Rate3.7%

Overall Score99

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5474K
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7667.8K
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Dra. Ana Molina-Dermatóloga

️ Dermatóloga phD @sabervivir_tve @rne @telemadrid Podcast @depielacabeza Libro “Piel sana, Piel bonita” Director Comunicación @aedv_es

311KSpain

Average Like4482

Engagement Rate8.7%

Overall Score99

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2233.6K
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2.2K53.4K
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Dr. Emmanuel S. Meza

Dermatólogo & Tricólogo CertificadoMTY/ VHSA COFEPRIS 2327042002A00133 ️ Piel,uñas, rellenos y láseres Derma HU UANL

212.5KMexico

Average Like18878

Engagement Rate54.5%

Overall Score99

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1.8K37.1K
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153.2K2M
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••Sandra•• | Skincare

Alejandra Carratalá (Youtube +200k) Farmacéutica experta en dermofarmacia / Tu rutina personalizada

107.2KSpain

Average Like408

Engagement Rate2.3%

Overall Score99

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3037.1K
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2865.5K
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Varsha

Making self-care a daily ritual ️ skin • hair • body ️

6.8KUnited States

Average Like3257

Engagement Rate24.9%

Overall Score99

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1.9K6.3K
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8.3K40.5K
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𝐂𝐢𝐧𝐭𝐢𝐚

BEAUTY CREATOR Guadalajara| España Citas: @cintia.makeupartist Collab:

170KSpain

Average Like1557

Engagement Rate5.5%

Overall Score99

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1.1K13.9K
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1.2K11.3K
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Fadnes Cuadro

Maquilladora experta en pieles maduras Te maquillo para tus eventos en Cadiz PR: INSCRIPCIONES ABIERTAS

354.9KSpain

Average Like7187

Engagement Rate12.5%

Overall Score99

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1.1K14.6K
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15.2K289.3K
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KEYDI DE LA ROSA 📍 maquilladora en BAQ

+ de 7 años atendiendo novias y sociales ‍♀️Especialista en novias CEO @keydidelarosabeauty Barranquilla, Col info cursos/productos/citas

50.5KColombia

Average Like364

Engagement Rate4.4%

Overall Score99

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280
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43110.1K
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Lel𝑦 𐙚

unboxing | makeup | skincare glow up tips ⟡+ ⊹ @yesstyle c𔘓de: LELYCL0UD

59KMexico

Average Like14656

Engagement Rate149.1%

Overall Score99

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6875.1K
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5452.7K
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Laura Méndez | Fashion • Beauty & Lifestyle

Content creator & UGC ESPAÑA Qué bien que estés aquí! Hablemos de moda, belleza y de nuestro día a día Represented by @beshiny__ ️ A Coruña

158.2KSpain

Average Like1596

Engagement Rate6.4%

Overall Score99

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320
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5008.5K
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NUBYÉN ®

Aesthetic Series Beauty, Active & WellnessCreated by Doctors @revolve @sephorauk @anthropologie @netaporter @theiconicau SHOP️

51.3KUnited States

Average Like624

Engagement Rate7.3%

Overall Score99

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509
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493
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NUBYÉN ®

Aesthetic Series Beauty, Active & WellnessCreated by Doctors @revolve @sephorauk @anthropologie @netaporter @theiconicau SHOP️

51.3KUnited States

Average Like624

Engagement Rate7.3%

Overall Score99

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509
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493

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