How to Find Personal Finance Influencers to Grow Your Brand in 2024

Personal finance influencers have become pivotal in educating audiences on money management, budgeting, investing, and financial planning. With the increasing interest in financial literacy, these influencers have built loyal followings by offering practical advice and actionable tips. For brands in the finance sector, partnering with the right personal finance influencers can drive brand awareness, build trust, and engage with a targeted audience. As we look ahead to 2024, it's crucial to know how to find and collaborate with these influential voices.


What is a Personal Finance Influencer?

A personal finance influencer is someone who shares content focused on managing personal finances. This includes topics like budgeting, saving, investing, debt management, and planning for retirement. These influencers typically have a strong presence on platforms like YouTube, Instagram, Twitter/X, and TikTok, where they educate their audience through videos, posts, and stories. They are known for breaking down complex financial concepts into digestible advice that their followers can apply to their daily lives.

By collaborating with personal finance influencers, brands can reach a niche audience that is actively seeking financial solutions and advice. Whether you're promoting a new budgeting app, investment platform, or credit card, these influencers can help convey your message in a relatable and trustworthy manner.


Where to Find Personal Finance Influencers


Social Media Platforms
Social media is a treasure trove of personal finance influencers. Instagram and YouTube are particularly popular among these influencers, where they share quick tips, detailed tutorials, and personal finance journeys. Twitter/X is another platform where influencers share timely financial advice and market updates. Search for hashtags like #PersonalFinance, #MoneyManagement, or #DebtFree to discover influencers who are active in the personal finance space.


Personal Finance Blogs
Many personal finance influencers maintain blogs where they provide in-depth guides, how-to articles, and financial planning resources. Blogs are a great way to find influencers who have a deep understanding of personal finance and a loyal readership. These influencers often repurpose their blog content for social media, giving them a broader reach across multiple platforms.


Financial Podcasts
Podcasts are another effective medium for personal finance influencers to share their knowledge. Platforms like Spotify, Apple Podcasts, and Google Podcasts host a variety of finance-focused shows where influencers discuss money management strategies, investment advice, and financial planning. Partnering with podcast hosts can help you engage with an audience that values in-depth, audio content on personal finance topics.


Influencer / Creator Search Tools

To streamline the process of finding personal finance influencers, consider using search tools like EezyCollab. EezyCollab enables you to discover influencers who specialize in personal finance by filtering results based on specific topics, audience size, engagement metrics, and more. This tool allows you to efficiently identify influencers who align with your brand's values and target audience, ensuring a more effective influencer marketing strategy.


Top Personal Finance Influencers to Follow on Instagram in 2024


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Lexa VanDamme | ADHD & money tips 🏳️‍🌈

SHAME-FREE personal finance education “debt is morally neutral” ADHD friendly + anti-capitalist budgeting tips @insider @time @cnbc

53.4KUnited States

Average Like904

Engagement Rate10.3%

Overall Score100

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Lexa VanDamme | ADHD & money tips 🏳️‍🌈

SHAME-FREE personal finance education “debt is morally neutral” ADHD friendly + anti-capitalist budgeting tips @insider @time @cnbc

53.4KUnited States

Average Like904

Engagement Rate10.3%

Overall Score100

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1.1K
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Jessie Leong

• helping you gain financial confidence • personal finance writer & speaker • ft. The Independent, Yahoo & more

55.2KUnited Kingdom

Average Like664

Engagement Rate7.3%

Overall Score99

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531
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505
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Parth Verma

If only there was a page simplifying finance for you...

56.3KIndia

Average Like1054

Engagement Rate12.1%

Overall Score99

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1K
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751
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Selma • Bitch I’m Budgeting™️

Real, Relatable Money Tips I help women manage and level up their finances. Let’s get your finances together!

159.7KUnited States

Average Like1183

Engagement Rate4.6%

Overall Score99

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1.1K
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998
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Pattie Lovett-Reid

Empowering Your Wealth & Well-being Finance Wisdom | Family First ️‍♀️ Fitness For All| Living Joyfully

49.1KCanada

Average Like1454

Engagement Rate19.6%

Overall Score99

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5K41K
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1.9K26.6K
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Demi Jackson-Fortey

Sharing money saving tips + and all things personal finance UK based - All my useful links

211.1KUnited Kingdom

Average Like1632

Engagement Rate4.7%

Overall Score99

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3.4K70.8K
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2K65.2K
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Ian Group | Money & Investing

I teach personal finance Lawyer who left a $300k/yr job $230k of debt paid off Start multiplying your money

165.1KUnited States

Average Like1409

Engagement Rate5.4%

Overall Score99

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1.3K
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Kumiko Love, AFC | Money Expert

Sharing daily real-life money tips. Helping you transform your financial life. Best Selling Author #TBMFAMILY ABC, GMA, NYT GET THE FREE TOOLS

764.4KUnited States

Average Like3249

Engagement Rate2.7%

Overall Score99

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3.1K38.6K
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1.4K24.7K
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New Money | Personal Finance & Investing |

I talk about finance and investing! Get my FREE investment dashboard & newsletter ️

219.2KSingapore

Average Like6104

Engagement Rate16.8%

Overall Score99

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7.7K
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14.8K
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Queer & Trans Wealth

anti-capitalist personal finance award-winning journalist

18.4KUnited States

Average Like736

Engagement Rate24.6%

Overall Score99

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3.8K
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462
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Amanda Wolfe | Personal Finance Education

Helping you increase your financial literacy Education: not advice Free investing class 8/20 @ 7pm CST

316.6KUnited States

Average Like1463

Engagement Rate2.9%

Overall Score99

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488
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329
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Dasha | Financial Activist

Competent + Culturally Relevant Financial Advice Money Theme for 2024: Realistic & Practical ‍ Creator @dailydashofdasha ️ Start Here

325.2KUnited States

Average Like4092

Engagement Rate43.1%

Overall Score99

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Alyssa | Financial Nerd ✨

Judgment free money talk for my anxious buds Author: Financial First Aid Student: MACP, Future Financial Therapist Co-host: @moneyfeelspodcast

52.3KCanada

Average Like945

Engagement Rate11.5%

Overall Score99

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3.7K
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Matt 💰 Personal Finance + Investing

Posting the lessons from my Ivy League MBA here for free I’m the friend you text for money advice ️ Take my FREE Personal Finance 101 course

102.3KUnited States

Average Like836

Engagement Rate6.1%

Overall Score99

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574
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268
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CA TARIQUE KHICHI

"Unleashing finance skills CA Chartered Accountant sharing insights and tips. Join the journey to financial literacy @eduhometax

71.8KIndia

Average Like473

Engagement Rate4%

Overall Score99

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871.9K
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873
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KB McGill

lifestyle personal finance career‍ Baltimore 108k+ on TikTok | 38k+ on YouTube

53.8KUnited States

Average Like1103

Engagement Rate12.9%

Overall Score99

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4585.1K
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749
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Pranjal Kamra

I Can’t Make You Richly Quickly. Finology One #ForInvestors My First Stock Market Course My First Personal Finance Course Ticker Stock Analysis

940.7KIndia

Average Like8445

Engagement Rate27.1%

Overall Score99

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15.8K
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2.8K16.8K
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Anmol Sharma

Finance & Stock Market| On a mission to make 10,000 families Crorepatis by 2035 via @finlight.in| Collabs @digiwhistle Join our WA Community

494.7KIndia

Average Like4632

Engagement Rate19.2%

Overall Score99

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3.9K
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3.3K
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Personal Finance Educator | Anita

️slow your life down before 60 bloomberg, insider, newsweek, entrepreneur real women pursuing FI & practical tips ↓

243.9KUnited States

Average Like1772

Engagement Rate5.4%

Overall Score99

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3.2K96.1K
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2.8K56.9K
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Fit Finance Bro

Fitness | Finance | Memes | Natural Body Builder | Investment Banking Analyst | Non-Target Finance Graduate

29.1KUnited States

Average Like20956

Engagement Rate433.1%

Overall Score99

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193.3K2.9M
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18.8K499.6K
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Fit Finance Bro

Fitness | Finance | Memes | Natural Body Builder | Investment Banking Analyst | Non-Target Finance Graduate

29.1KUnited States

Average Like20956

Engagement Rate433.1%

Overall Score99

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193.3K2.9M
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18.8K499.6K

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