How to Find Personal Finance Influencers to Grow Your Brand in 2024

Personal finance influencers have become pivotal in educating audiences on money management, budgeting, investing, and financial planning. With the increasing interest in financial literacy, these influencers have built loyal followings by offering practical advice and actionable tips. For brands in the finance sector, partnering with the right personal finance influencers can drive brand awareness, build trust, and engage with a targeted audience. As we look ahead to 2024, it's crucial to know how to find and collaborate with these influential voices.


What is a Personal Finance Influencer?

A personal finance influencer is someone who shares content focused on managing personal finances. This includes topics like budgeting, saving, investing, debt management, and planning for retirement. These influencers typically have a strong presence on platforms like YouTube, Instagram, Twitter/X, and TikTok, where they educate their audience through videos, posts, and stories. They are known for breaking down complex financial concepts into digestible advice that their followers can apply to their daily lives.

By collaborating with personal finance influencers, brands can reach a niche audience that is actively seeking financial solutions and advice. Whether you're promoting a new budgeting app, investment platform, or credit card, these influencers can help convey your message in a relatable and trustworthy manner.


Where to Find Personal Finance Influencers


Social Media Platforms
Social media is a treasure trove of personal finance influencers. Instagram and YouTube are particularly popular among these influencers, where they share quick tips, detailed tutorials, and personal finance journeys. Twitter/X is another platform where influencers share timely financial advice and market updates. Search for hashtags like #PersonalFinance, #MoneyManagement, or #DebtFree to discover influencers who are active in the personal finance space.


Personal Finance Blogs
Many personal finance influencers maintain blogs where they provide in-depth guides, how-to articles, and financial planning resources. Blogs are a great way to find influencers who have a deep understanding of personal finance and a loyal readership. These influencers often repurpose their blog content for social media, giving them a broader reach across multiple platforms.


Financial Podcasts
Podcasts are another effective medium for personal finance influencers to share their knowledge. Platforms like Spotify, Apple Podcasts, and Google Podcasts host a variety of finance-focused shows where influencers discuss money management strategies, investment advice, and financial planning. Partnering with podcast hosts can help you engage with an audience that values in-depth, audio content on personal finance topics.


Influencer / Creator Search Tools

To streamline the process of finding personal finance influencers, consider using search tools like EezyCollab. EezyCollab enables you to discover influencers who specialize in personal finance by filtering results based on specific topics, audience size, engagement metrics, and more. This tool allows you to efficiently identify influencers who align with your brand's values and target audience, ensuring a more effective influencer marketing strategy.


Top Personal Finance Influencers to Follow on Instagram in 2024


Simply enter your website link or describe your product, and let our AI to match the influencers
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Lexa VanDamme | ADHD & money tips 🏳️‍🌈

SHAME-FREE personal finance education “debt is morally neutral” ADHD friendly + anti-capitalist budgeting tips @insider @time @cnbc

53.4KUnited States

Average Like904

Engagement Rate10.3%

Overall Score100

Estimated Price$213

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Jessie Leong

• helping you gain financial confidence • personal finance writer & speaker • ft. The Independent, Yahoo & more

55.2KUnited Kingdom

Average Like664

Engagement Rate7.3%

Overall Score99

Estimated Price$220

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500
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Selma • Bitch I’m Budgeting™️

Real, Relatable Money Tips I help women manage and level up their finances. Let’s get your finances together!

159.7KUnited States

Average Like1183

Engagement Rate4.6%

Overall Score99

Estimated Price$639

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Pattie Lovett-Reid

Empowering Your Wealth & Well-being Finance Wisdom | Family First ️‍♀️ Fitness For All| Living Joyfully

49.1KCanada

Average Like1454

Engagement Rate19.6%

Overall Score99

Estimated Price$196

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5K41K
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Kumiko Love, AFC | Money Expert

Sharing daily real-life money tips. Helping you transform your financial life. Best Selling Author #TBMFAMILY ABC, GMA, NYT GET THE FREE TOOLS

764.4KUnited States

Average Like3249

Engagement Rate2.7%

Overall Score99

Estimated Price$3057

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3.1K38.6K
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New Money | Personal Finance & Investing |

I talk about finance and investing! Get my FREE investment dashboard & newsletter ️

219.2KSingapore

Average Like6104

Engagement Rate16.8%

Overall Score99

Estimated Price$876

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14.8K
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Queer & Trans Wealth

anti-capitalist personal finance award-winning journalist

18.4KUnited States

Average Like736

Engagement Rate24.6%

Overall Score99

Estimated Price$73

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Alyssa | Financial Nerd ✨

Judgment free money talk for my anxious buds Author: Financial First Aid Student: MACP, Future Financial Therapist Co-host: @moneyfeelspodcast

52.3KCanada

Average Like945

Engagement Rate11.5%

Overall Score99

Estimated Price$209

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CA TARIQUE KHICHI

"Unleashing finance skills CA Chartered Accountant sharing insights and tips. Join the journey to financial literacy @eduhometax

71.8KIndia

Average Like473

Engagement Rate4%

Overall Score99

Estimated Price$287

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800
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Money with Katie | Podcast & Blog

️ @morningbrew @katiegattitassin I talk about money. 8 million downloads of The Money with Katie Show LEARN ABOUT MONEY & HAVE FUN

243.1KUnited States

Average Like10241

Engagement Rate26%

Overall Score99

Estimated Price$972

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12.8K100.3K
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36.6K355.2K
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Vivian Tu | Your Rich BFF

Wall Street Girly & NYT Bestseller helping YOU get RICH Email: DM “RICHAF” to get my book!

2.6MUnited States

Average Like20150

Engagement Rate11.9%

Overall Score99

Estimated Price$10475

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34.4K
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Erika Kullberg

️host of the #1 @erikataughtme podcast 21 million followers on Free Investing Challenge (starts Mon) ️

5.4MNot shared

Average Like73681

Engagement Rate17.5%

Overall Score99

Estimated Price$21882

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138.6K
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Justin Graiber | ETF Investing & Finance Tips

| Build wealth with Exchange Traded Funds (ETFs) | # 1 ETF account on Instagram Subscribe to my Newsletter

99.7KUnited States

Average Like2939

Engagement Rate17.9%

Overall Score99

Estimated Price$399

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3006K
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Abundant Budgets (Rebecca)

Personal finance tips and tricks Budgeting, savings and side hustles Shop my budget by essentials here

24.9KUnited Kingdom

Average Like287

Engagement Rate7%

Overall Score98

Estimated Price$99

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100
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The Money Confidential| Money Coach

Sharing how to confidently earn, save + invest money to reach financial freedom ️Transform your financial life Education not advice TOOLS+ FREEBIES

28KUnited States

Average Like1287

Engagement Rate27.2%

Overall Score98

Estimated Price$112

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10.4K
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Kris | Financial Freedom Coach & Cash Stuffing Queen

Helping you take control of your finances and build wealth through simple, effective budgeting strategies and cash stuffing methods. Learn more ️

9.6KUnited States

Average Like125

Engagement Rate8.5%

Overall Score98

Estimated Price$38

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2001.3K
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Alex •• Personal Finance

•• Investing & finance made simple •• @girlchasingwealth is my only acc Follow for money inspiration

103.5KUnited States

Average Like271

Engagement Rate1.6%

Overall Score98

Estimated Price$414

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2006.6K
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Ugo

Senior finance analyst | CPA candidate Ontario-based Building wealth as an immigrant Investing, saving and budgeting tips

3.1KCanada

Average Like332

Engagement Rate65.7%

Overall Score98

Estimated Price$12

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2.2K
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Researching Wealth | Personal Finance Diary

An anonymous finance enthusiast /• intentional living • research • travel ️SD: $73,872.23 (SEPT ‘22) ️CD: $62,608.32 (JUL ‘24)

23.8KUnited Kingdom

Average Like1308

Engagement Rate33.3%

Overall Score98

Estimated Price$95

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100
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Rich Dad Poor Dad

Anyone who wants to take the reins of his financial future in his own hands, should start with Rich Dad Poor Dad. - USA Today

27.7KIndia

Average Like736

Engagement Rate16%

Overall Score98

Estimated Price$110

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3.4K
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2.5K

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