Must-Follow B2B Influencers in 2024

B2B influencers play a vital role in shaping business decisions by sharing expert insights, industry trends, and strategic advice. This guide highlights the top B2B influencers to follow in 2024, showcasing their ability to drive growth, build networks, and influence key decision-makers in the business world.

Why B2B Influencers Matter

B2B influencers are experts who have built trust and authority within their industries. They share valuable content, from white papers and case studies to webinars and thought leadership articles. By doing so, they help businesses navigate challenges, discover new tools, and make informed decisions, making them essential partners for brands seeking credibility and engagement.

How B2B Influencers Drive Business Growth

B2B influencers help brands connect with decision-makers, generate qualified leads, and establish authority in their markets. By collaborating with B2B influencers, brands can leverage their expertise and reach to amplify their message, promote new products or services, and build strong relationships within their target industry.

How to Choose the Right B2B Influencer for Your Brand

When selecting a B2B influencer, consider their domain expertise, audience demographics, and engagement rates. Look for influencers who align with your brand’s values and whose insights are respected by your target audience. The right influencer can help establish your brand as a thought leader and build trust with potential clients.

Conclusion:
B2B influencers are essential for businesses looking to build authority and drive growth in competitive markets. Partnering with the right influencers can enhance your brand’s credibility and expand your network. Here's a list of the top B2B influencers to follow in 2024:

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Lead Gen Jay

I teach entrepreneurs cold email marketing and B2B lead generation. If you want to learn how to build automated lead gen machines powered by AI cold outreach, you've come to the right place! Cold Em

35.3KUnited States

Overall Score98

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Wit & Wire | Course Creation Tips ✨

We help everyday experts turn their skills & passions into profitable online businesses. ‍ I'm Melissa Guller - former producer & marketing director @ Teachable, Ramit Sethi, General Assembly - and a

21.1KUnited States

Overall Score98

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SaaS Master

Find amazing SaaS and WordPress videos. Our video content includes overview, review, tutorial, and deal videos. We also have a wide range of topics such as business growth, digital marketing, producti

25.4KUnited States

Overall Score97

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Peter Keszegh

Welcome to OnlinebizBooster where we help people around the world create a business and build a lifestyle they've always dreamed of. Join our community, get exclusive content for free and connect with

1KHungary

Engagement Rate2.7%

Overall Score95

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250
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Kerrie Fitzgerald

Start or Scale your E-COMMERCE Store or Subscription Box Business. I help subscription box and e-commerce businesses how to generate more sales, increase customer acquisition and skyrocket their traf

3.7KUnited States

Overall Score95

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277
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Peyton Fox | Email Marketing Expert

Your email marketing BFF. I've been working one-on-one with brands for years to develop their customer journeys through effective email marketing! You'll find tons of helpful tutorials on programs, ad

2.4KUnited States

Overall Score95

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74
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Boyuan Zhao

I'm a self proclaimed email marketing expert when it comes to e-commerce stores. I run a small team of freelancers and together we inject a predictable stream of revenue into our client's e-commerce b

16.9KUnited Kingdom

Overall Score95

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285
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382
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Sophie Mahir

Helping Artists To Make More Sales By Building A Profitable Business. Hi Sophie here - Welcome to my channel on all things art business related; from how to start an art business, marketing your art

5KAustralia

Engagement Rate5.6%

Overall Score95

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552
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812
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Copyhackers

If you're looking to become an absolute PRO at copywriting, you've come to the right place. If you want to master email copywriting, sales pages, landing pages, headline writing, AI copywriting and s

10.8KCanada

Engagement Rate3.3%

Overall Score95

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513
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Kendrick Shope

Kendrick Shope is the creator of the number one sales process for business owners, Authentic Selling. She's bringing all of her practical, tactical, PROVEN sales tips from her years in corporate sales

923United States

Overall Score95

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Curious Themes- Shopify Experts

Shopify is our favorite eCommerce platform and the best way to quickly get your eCommerce store up and running so that you can start selling online. We are proud to be listed as Shopify Experts for ov

49.9KUnited States

Engagement Rate4.2%

Overall Score95

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Fisayo Patrick

Hi, I'm Fisayo Patrick. I help corporate professionals who can't wait to bolt from their 9-5 jobs create a digital business empire. If you currently work in a 9-5 and you've been dreaming of startin

473Nigeria

Engagement Rate5.8%

Overall Score95

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Alison Prince

Hi, I'm Alison J Prince. I take you on a journey of action-taking, destiny-defining, and result-getting so you can build your dream business and live your #becauseican life. BecauseICanClan.com Cu

29.8KUnited States

Engagement Rate2.5%

Overall Score95

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Dr. Lisa M. Thompson

Hi I'm Dr. Lisa Thompson and welcome to My YouTube Channel! I'm so passionate about helping home business owners much like yourself because I know the pain and struggle of getting leads for my busine

2.8KUnited States

Engagement Rate7%

Overall Score95

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98
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Kristen Miller x Glam Bella Pro Chats

Heyyyyy I'm Kristen! I love to make videos about luxury goods, business/career advice, and tech. I hope you enjoy my videos & don't forget to click subscribe ️ "Our deepest fear is not that we are i

696United States

Engagement Rate7.3%

Overall Score94

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Rock Hunt

Welcome to the Family, if your looking for all types of Business and Marketing Content, then this is the place to be. On this channel we cover many aspects of digital marketing including, social media

806United States

Engagement Rate7.5%

Overall Score94

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Er Piyush Nagar

Hello, YouTube Friends! Welcome to our channel! We are thankful to you that you stopped by here! The motive behind this channel is to share the latest technological updates and their application for

771India

Engagement Rate4.3%

Overall Score94

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Megan Gersch

Helping creative businesses make more sales with unique web design, branding identity, and marketing strategy

1.3KUnited States

Overall Score94

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37
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Ashlee Tate

Hi I'm Ashlee! Welcome to my channel! I'm a brand strategist and nonprofit founder sharing the social side of business who coaches creatives, change-makers and small business owners on how to build

22.7KUnited States

Overall Score94

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63
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Jon Benson | Sales Copy Secrets

THIS... is the place. The place you come for money-making copywriting and marketing tactics... Or if you want to launch your own copywriting business... Or see how I use AI copywriting tools to cre

23.2KUnited States

Overall Score94

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