How Brands Can Find Influencers to Boost Their Marketing in 2024

In today's digital landscape, influencers are a key asset for brands looking to amplify their reach and engage with their target audience. Influencers help build trust and credibility by promoting products in an authentic and relatable way. As we head into 2024, finding the right influencers is more important than ever for a successful marketing strategy.

Why Brands Need Influencers

Influencers have the ability to connect with their audiences on a personal level, making their endorsements highly effective. By collaborating with influencers, brands can tap into their follower base to increase awareness, drive engagement, and boost sales. Influencers can create various content types such as product reviews, tutorials, and lifestyle content that aligns with the brand's message.

Where to Find Influencers


1. Social Media Platforms
Social media platforms like Instagram, TikTok, and YouTube are prime locations for finding influencers. Search relevant hashtags, engage with content creators in your industry, and analyze competitors' influencer partnerships to identify the right influencers for your brand.


2. Influencer Marketplaces
Platforms like Upfluence, AspireIQ, and CreatorIQ provide access to vast databases of influencers across various niches. These tools allow you to filter by category, audience size, engagement rate, and more, simplifying the search for influencers who match your brand’s goals.


3. Influencer Search Tools
Tools such as EezyCollab use AI to help brands find the ideal influencers across multiple social platforms. By entering your brand details, these tools can identify the most relevant influencers, manage outreach, and track performance metrics, streamlining the entire process.

Building Successful Influencer Partnerships

To maximize the effectiveness of influencer collaborations, provide clear guidelines and objectives, offer fair compensation, and maintain open communication. Building a genuine partnership based on mutual respect and creativity can lead to long-term success.

Here's a list of top influencers to consider in 2024:

Simply enter your website link or describe your product, and let our AI to match the influencers
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Dr Christal Jordan (Jennings)

Wife/Producer/Host/Journalist/Author/PHd

64.9KUnited States

Average Like1754

Engagement Rate16.3%

Overall Score99

Estimated Price$259

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2K
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2.2K4.4K
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Alessandra Villegas

TV Host • Lifestyle • Travel • Style & Beauty National Emmy Award Winner Founder @vabyalevillegas Co-producer & TV Host @esplendidatv @holatv

563.2KUnited States

Average Like3602

Engagement Rate3.8%

Overall Score99

Estimated Price$2253

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2314.5K
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4.2K40.9K
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Daniela Labory | Miami Lifestyle Blog

Miami Lifestyle & Fashion Blogger MOM I help women feel beautiful without breaking their budget @danilaboryhome

66.4KUnited States

Average Like788

Engagement Rate30.7%

Overall Score99

Estimated Price$265

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1.3K22.4K
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373235
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Kathy Fortner - Tampa Bay Blogger | Travel & Lifestyle

Tampa's dress-loving traveler ️ 50+ influencer & pro travel advisor 30+ Yrs Florida & beyond explorer Collabs welcome:

55.1KUnited States

Average Like592

Engagement Rate8.4%

Overall Score99

Estimated Price$220

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9043.1K
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984
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Liz

Actress | Mia on Nickelodeon’s Every Witch Way Recording Artist Host | Lifestyle | Travel | Food | Fashion|Beauty|Model

218.2KUnited States

Average Like3607

Engagement Rate10.1%

Overall Score99

Estimated Price$873

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3.7K
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3.2K8.3K
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Wisdom Kaye

Director, model, stylist, photographer, videographer. Inquiries: You can have my clothes: @closetwisdom

4.9MUnited States

Average Like861945

Engagement Rate28.7%

Overall Score99

Estimated Price$19627

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872.2K
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203.4K
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The Media Prince

Award Winning Journalist CEO @_themediaprince.com_ Creator of #DMV35Under35 Host of #CWTMP Live Contributor @tmz_tv Celebrity Dish Contributor @fox5dc

72KUnited States

Average Like807

Engagement Rate7%

Overall Score99

Estimated Price$288

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903
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1.2K
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Nikki Apostolou

Native American NYC Lifestyle Plus Model Beauty + Skincare Foodie Mom Seen in @ps.beauty @cnn @pix11news @insider @cbcindigenous

151.4KUnited States

Average Like1488

Engagement Rate6.5%

Overall Score99

Estimated Price$605

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1.7K
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Jackie Aina

by @jackieaina I am the niche ‍♀️‍♀️ lifestyle, luxury, visual storytelling co-founder: @forvrmood

971.4KUnited States

Average Like57056

Engagement Rate32.4%

Overall Score99

Estimated Price$3885

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48.6K302.5K
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10.3K60K
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Royana K Jnocharles

MUA, Influencer, Model & Stylist Dom to NJ Co-Founder of @royaltouchco Promo/Collabs #CrownHerQueen

118.1KUnited States

Average Like20426

Engagement Rate105.6%

Overall Score99

Estimated Price$472

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59.4K307.3K
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85.8K604.7K
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K I R A H O M I N I Q U E

Beauty | Fashion | Lifestyle Business Inquires: Youtube: Kirah Ominique

401.1KUnited States

Average Like28600

Engagement Rate31.5%

Overall Score99

Estimated Price$1604

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42.9K
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10.3K62K
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Sylina Renae

Serial Entrepreneur/Actress/Model Owner/CEO @heartbreak_boutique_llc

119.8KUnited States

Average Like2499

Engagement Rate12.7%

Overall Score99

Estimated Price$479

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1.4K1.5K
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4.3K
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Ninette Rios

Entertainment Reporter @univision Podcast: @charlandoconlucyyninette ️

62.5KUnited States

Average Like563

Engagement Rate5.7%

Overall Score99

Estimated Price$250

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390
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664
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LISA MICHELLE |𝐌𝐨𝐦 𝐋𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞

Mom Lifestyle Blog • 🅳🅸🆈 • Homemaker Macy's Style Crew 2023 STL Emails:

60.6KUnited States

Average Like2196

Engagement Rate22.3%

Overall Score99

Estimated Price$242

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1K933
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1.7K206
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Brendan Jordan

Fashion + Photography Director Social - Based in NYC + Philly area

77.3KUnited States

Average Like1778

Engagement Rate33.4%

Overall Score99

Estimated Price$309

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735
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1.6K7.7K
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ALYSSA LENORE

casual style, handbags, travel, kdramas, and my dog. ️ | www.alyssalenore.com

240.6KUnited States

Average Like4476

Engagement Rate8%

Overall Score99

Estimated Price$962

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1.8K11.8K
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2.6K
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Kirsten Conn

Louisville, KY Fashion + Travel + Lifestyle collabs:

76.2KUnited States

Average Like1201

Engagement Rate9.7%

Overall Score99

Estimated Price$304

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22085
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1.2K
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Cosmo Lombino

Queen of Melrose, celebrity stylist and fashion designer.

206.1KUnited States

Average Like6641

Engagement Rate19.7%

Overall Score99

Estimated Price$824

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3.2K
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12.2K
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Shalice Brawner

Mom of 5 | Feat in Marie Claire, Real Simple, Locale Magazine, and LA's KTLA. @shopshalicenoel FL @lapoire30a LTK: “shalicenoel”

194KUnited States

Average Like1563

Engagement Rate5.2%

Overall Score99

Estimated Price$776

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1.1K15.5K
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1.7K
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Alicia B Gettys

elevating your everyday looks Style | Beauty | Travel | Family Curator: @livinfearlesscollection His will | His way | My Faith

417.3KUnited States

Average Like7628

Engagement Rate15.8%

Overall Score99

Estimated Price$1669

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4.1K25.2K
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7054.3K

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