Must-Follow Beauty Influencers in 2024

Beauty influencers are at the forefront of setting trends, sharing makeup tutorials, skincare routines, and product reviews that captivate audiences worldwide. This guide showcases the top beauty influencers to follow in 2024, highlighting their impact on the beauty community and their role in helping brands connect with passionate beauty enthusiasts.

Why Beauty Influencers Matter

Beauty influencers bring authenticity and relatability to their followers by sharing honest reviews, tips, and personal beauty journeys. They build trust by showing real-life results and engaging directly with their audiences. Their ability to influence purchasing decisions makes them valuable partners for brands aiming to enhance visibility and credibility in the beauty market.

How Beauty Influencers Drive Brand Engagement

Beauty influencers use platforms like Instagram, YouTube, and TikTok to create engaging content that resonates with their followers. They host live tutorials, collaborate on product launches, and share user-generated content that boosts brand awareness. Their storytelling and creative flair help brands build strong connections with beauty consumers.

How to Choose the Right Beauty Influencer for Your Brand

When selecting a beauty influencer, consider their audience demographics, engagement rates, and content style. Look for influencers who align with your brand’s image and values, and who can authentically promote your products. The right influencer can significantly amplify your brand’s presence and drive conversions.

Conclusion:
Beauty influencers are essential for brands looking to connect with engaged, trend-focused audiences. Collaborating with the right influencers can enhance your brand’s reach and foster loyalty among beauty enthusiasts. Here's a list of the top beauty influencers to follow in 2024:

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Tyler Usher

Austral, SYD AUS Signature Mapping 🪄Brow Dye, Laminations and Lash lifts In-person and online education ️ E-Books and Booking Links

93.5KAustralia

Average Like2590

Engagement Rate16.7%

Overall Score100

Estimated Price$374

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AGIL_HAIRCOLOR

WP +994 55 202 57 60 ‍♀️MASTER OF STYLE ‍♀️ ️HUSEYNOV AGIL️ ️AZERBAIJAN️ ️TIKTOK AGIL_HAIRCOLOR ️FACEUP BEAUTY SALON️ ️️🪬️

304.2KAzerbaijan

Average Like59154

Engagement Rate117.8%

Overall Score99

Estimated Price$1217

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Shania Tavesi

Hi, welcome to my safe space - Licensed Aesthetician helping women feel confident in the skin they’re in - Self-care Advocate Book here

3.7KUnited States

Average Like1906

Engagement Rate310.2%

Overall Score99

Estimated Price$15

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Microblading Permanent

️Microblading ️Permanent ️Liner ️TATUSİLMƏ ️Tələbə qəbulu Əlaqə:+994(50)447-83-30(asistent) Unvan:28 MayM️.Seyri Beauty Gözəllik Salonu

95.3K

Average Like230

Engagement Rate1.6%

Overall Score98

Estimated Price$381

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Flagstone Beaute Boutique

Home salon ‍♀️Facial massage workshops #brisbane best skin & beauty clinic 2023 Finalist QLD best beauty 2023 ABIA ‍Student Nurse

23.9KAustralia

Average Like232

Engagement Rate6.1%

Overall Score98

Estimated Price$95

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ВИЗАЖИСТ ВЛАДИМИР | СТИЛИСТ ПО ПРИЧЁСКАМ | ЮЛИЯ МИРОНОВА

HAIRSTYLIST | MAKEUP ARTIST ПРИЧЕСКИ| МАКИЯЖ ОБУЧЕНИЕ 8(910)185-57-90 ️Студия @vestavestawedding

45.6KRussia

Average Like237

Engagement Rate3.1%

Overall Score98

Estimated Price$182

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197
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Charlotte Armstrong

MELBOURNE, AUSTRALIA DUBAI, UAE BROW SPECIALIST Cosmetic Tattooing | Non permanent brow services Book now

30.8KAustralia

Average Like532

Engagement Rate10.6%

Overall Score98

Estimated Price$123

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1071.9K
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Isabella Loneragan | Skin Therapist | Bowral & Sydney

Buccal & Sculpting Facialist & Trainer Ch 7 Skin & Beauty Expert @sunriseon7 Aust Business Champ Award 24 @raganskin & The Intrinsic Facial

5.8K

Average Like92

Engagement Rate10.1%

Overall Score98

Estimated Price$23

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Claire & Rose Spa

Luxurious Skin Spa Specialising in holistic modern skin therapies Most luxe Facials in Wellington Point QLD Official Brand Ambassador @aduro_aus

27.8KAustralia

Average Like672

Engagement Rate14.8%

Overall Score98

Estimated Price$111

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Ashley l Raleigh Facials, Chemical Peels, Hydroderm

THE RALEIGH AESTHETICIANTM Providing Results Driven + Calming Treatments Addicted to the Unwind Located in Harlow Salon

19.3KUnited States

Average Like329

Engagement Rate15.2%

Overall Score98

Estimated Price$77

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2622.7K
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Mckenna Perez | Orlando Holistic Esthetician

Nothing can replace the power of touch + Facial Cupping, Gua Sha, Facial Massage Located in Winter Park, FL (@splashsuiteswp) BOOK BELOW!

25.8KUnited States

Average Like398

Engagement Rate9.6%

Overall Score98

Estimated Price$103

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Азизова Фируза

город Самарканд | салон Bonushka + 998889105000 ‍♀️ Колорист/Визажист/Стилист Полюби себя вместе со мной Улица, Хусейна Байкары 35

95.6KUzbekistan

Average Like7796

Engagement Rate49.5%

Overall Score98

Estimated Price$382

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3088K
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85.2K3.4M
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SYDNEY’S PRESTIGE SALON

🪄Est. 2017 #Happyhair, Happy days KEUNE & OLAPLEX LADIES ONLY SALON ️ Sustainable salon Afterpay available in-store CLOSED MON + SUN

10.1KAustralia

Average Like56

Engagement Rate3.7%

Overall Score98

Estimated Price$40

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32834
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Hair By CHANEL PRINCE - KITCHEN

•Owner of Royal Reflections •Hairstylist Educator for @themaneculture •Sharing formulas to help you out •Lived in Color & Bridal Hair Specialist

9.5KUnited States

Average Like776

Engagement Rate49.2%

Overall Score98

Estimated Price$38

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Ryan Eisenhower | Instagram & Marketing Coach For Hairstylists

| Helping Hairstylists Level Up (7k+ Students) | Grow Your Business + Book Dream Clients ️ | FLASH SALE - Stylists IG Content Bundle

97.4KUnited States

Average Like697

Engagement Rate5.9%

Overall Score98

Estimated Price$389

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آموزش شنیون سالنی و عروس

آموزش انواع شینیون رو اینجا ببین Hairstyling training جدیدترینهای عروس و سالنی ،شینیونهای سرعتی و خفن ‍♀️تبلیغات ارزان دایرکت

50.6KIran

Average Like17634

Engagement Rate209.7%

Overall Score98

Estimated Price$202

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121.4K2.6M
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88.4K3M
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PERTH BROW STYLIST/BROW STUDIO

🤍 BROW TATTOO 🤍 BROW STYLING & ALL THINGS BEAUTY FOR MORE INFORMATION CLICK THE LINK️

27.2KAustralia

Average Like3498

Engagement Rate77.8%

Overall Score92

Estimated Price$108

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3.2K46.6K
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VI Peel & VI Derm

#1 Chemical Peel CEO & Woman-Owned: @maryakhalil VI Derm | #forconfidentskin Become a VI Peel Provider Shop here ️

97.2K

Average Like708

Engagement Rate4.6%

Overall Score91

Estimated Price$388

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CombLine Texas

The New Revolutionary Hair on Hair Enhancement System @capelli_hair_extensions CERTIFICATION CLASSES - DM us for info on 2024 classes

21.3KUnited States

Average Like394

Engagement Rate11.9%

Overall Score91

Estimated Price$85

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SLSKIN | DERMAPLANE TRAINING

Welcome to Your Bespoke Experience Sydney Dermaplane Trainer In Clinic Injectables @aesthetic.republic.rhianna

52.9KAustralia

Average Like24376

Engagement Rate276.6%

Overall Score90

Estimated Price$211

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5.5K362.6K
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