How to Find the Best Skincare Influencers on Instagram in 2024 (Top List Included)

Instagram remains a powerhouse platform for the beauty and skincare industry, where influencers share their routines, product reviews, and expert advice with millions of followers. Skincare influencers on Instagram have the unique ability to shape trends, influence purchasing decisions, and foster brand loyalty. For skincare brands looking to grow their presence, collaborating with the right influencers on Instagram can lead to increased visibility, credibility, and sales.


Why Partner with Skincare Influencers on Instagram?

Skincare influencers on Instagram are trusted voices in the beauty community. They offer authentic reviews, demonstrate product usage, and provide tips for achieving healthy, glowing skin. Their influence extends far beyond product promotion; they build genuine relationships with their followers, who trust their recommendations. For brands, partnering with these influencers can mean tapping into an engaged audience that is eager to discover and try new skincare products. This can significantly boost your brand's reach and credibility within the beauty industry.


Where to Find Skincare Influencers on Instagram


Hashtag Searches
Hashtags are one of the most effective ways to discover skincare influencers on Instagram. Popular hashtags like #Skincare, #SkinCareRoutine, #BeautyTips, and #GlowingSkin are widely used by influencers to categorize their content. By exploring these hashtags, you can find influencers who are actively posting about skincare and engage with their followers. This is a great way to identify influencers who align with your brand’s values and aesthetic.


Explore Page and Instagram Reels
The Instagram Explore page and Reels feature are designed to show users content that matches their interests. For skincare brands, regularly browsing the Explore page and watching Reels related to skincare can help you discover trending influencers. These influencers often produce high-quality, visually appealing content that resonates with a large audience, making them ideal partners for brand collaborations.


Influencer Collaborations and Tags
Another method to find skincare influencers is by checking the tags and mentions on posts from other skincare brands or influencers. Influencers often collaborate with each other, tagging and mentioning their partners in posts. By exploring these tags, you can discover new influencers who are connected to the community and have a strong following.


Influencer Search Tools
Using influencer search tools like EezyCollab can streamline the process of finding skincare influencers on Instagram. EezyCollab allows you to search for influencers based on specific criteria such as niche, engagement rate, and follower count. The platform also offers AI-powered recommendations, outreach management, and performance analytics, making it easier to connect with the right influencers to amplify your brand's message.


Top Skincare Influencers on Instagram in 2024


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Rocío López

Skincare, Makeup & Hair Tips Infinite Glow

314.3KSpain

Average Like25086

Engagement Rate54.8%

Overall Score99

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6.7K
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14.7K136K
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Rocío López

Skincare, Makeup & Hair Tips Infinite Glow

314.3KSpain

Average Like25086

Engagement Rate54.8%

Overall Score99

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6.7K
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14.7K136K
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Marikowskaya

MAKE UP • SKIN CARE • BEAUTY TIPS ‍Tutoriales de maquillaje paso a paso ‍♀️Rutinas cosméticas Sin filtros

245.8KSpain

Average Like4626

Engagement Rate11.8%

Overall Score99

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3K25K
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3.2K29.5K
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Lola Palomeque 💄

Maquillaje y Skincare Úbeda-Jaén Collabs:

81.8KSpain

Average Like586

Engagement Rate4.6%

Overall Score99

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4264.1K
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2474.4K
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Agustina De Veras

MAKEUP | SKINCARE | FASHION #crueltyfree #vegan Se puede ser coqueta sin crueldad animal Barcelona

89.8KSpain

Average Like1434

Engagement Rate9.9%

Overall Score99

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90710.6K
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2.8K19.3K
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Carmina/ Cosmética 💄📷Creadora Contenido

️Mi vida beauty UGC Reseñas cosméticas auténticas propias / ️lover MD/ Productos

14.1KSpain

Average Like375

Engagement Rate18.7%

Overall Score99

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671
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282
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Leire Erdociain | Maquilladora

Piel glow y maquillaje diario - Trucos, paso a paso... Eventos, invitadas y novias Pamplona

73.6KSpain

Average Like332

Engagement Rate2.7%

Overall Score99

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1882.2K
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1803.5K
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Dr.Gustavo Garriga Martina👨‍⚕️| Dermatólogo

Melasma • acné • rosácea • tricología • cirugía • dermatología estética ‍️ Málaga y Online ‍ Para citas: click aquí

74.7KSpain

Average Like513

Engagement Rate4.4%

Overall Score99

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361
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1.3K33K
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Claudia Beitia Cobo

FARMACÉUTICA ❊ MÁSTER EN DERMOCOSMÉTICA ❊ Consultas y envíos por WhatsApp: 944 476 581 Compras, envíos, rutinas personalizadas y seguimiento en:

57.1KSpain

Average Like1115

Engagement Rate12.6%

Overall Score99

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1.1K33.4K
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82720.1K
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🌸❤️

España ️ 🫧 Contacta por email o MD Cuidado de la piel, cabello, maquillaje, perfumes, comida sana, deporte...

8.6KSpain

Average Like880

Engagement Rate69.7%

Overall Score99

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759
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847216
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A I S H A • BELLEZA〰️BIENESTAR

‍Tutoriales de maquillaje y recomendaciones de productos de belleza Descuentos

293.3KSpain

Average Like2106

Engagement Rate4.4%

Overall Score99

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1.1K23.9K
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1.5K44K
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Soraya Fernández

️| Belleza ️| Maquilladora profesional ️ Mi bebé @glowsidecosmetics

132.6KSpain

Average Like899

Engagement Rate4.2%

Overall Score99

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5386.6K
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50215.2K
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REBECA

MAQUILLAJE • MODA

33KSpain

Average Like801

Engagement Rate15.1%

Overall Score99

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1636K
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2624.7K
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Amparo Violero ⚛ Ciencia Cosmética

Bióloga Desarrollo cosméticos 🫧 Te ayudo a identificar joyas de belleza Favoritos, descuentos y mi libro en el link ️

74.6KSpain

Average Like1282

Engagement Rate12.8%

Overall Score99

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3K31.1K
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2.4K23.5K
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Dra. Ana Molina-Dermatóloga

️ Dermatóloga phD @sabervivir_tve @rne @telemadrid Podcast @depielacabeza Libro “Piel sana, Piel bonita” Director Comunicación @aedv_es

311KSpain

Average Like4482

Engagement Rate8.7%

Overall Score99

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2233.6K
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2.2K53.4K
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Delfi Cebral - Holistic Skin Coach

Acompaño mujeres a transfomar y elevar la salud de su piel. Belleza Autentica & Rituales de Auto Cuidado • Congreso Holistico Salud Hormonal 14-15/9

51KSpain

Average Like561

Engagement Rate12.5%

Overall Score99

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3118.1K
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1.8K28.3K
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ℂ𝕣𝕪𝕤✨ La Reina del glow

Maquillaje pero sin máscaras Nunca dejes de brillar Aprendiendo a regarme para florecer🪷 Beauty & lifestyle

111.7KSpain

Average Like658

Engagement Rate3.7%

Overall Score99

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5474K
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7667.8K
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••Sandra•• | Skincare

Alejandra Carratalá (Youtube +200k) Farmacéutica experta en dermofarmacia / Tu rutina personalizada

107.2KSpain

Average Like408

Engagement Rate2.3%

Overall Score99

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3037.1K
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2865.5K
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Álvaro Platón

Máster dermofarmacia y cosmética Forbes Top Influencer Tiktok: 915K

113.1KSpain

Average Like1669

Engagement Rate9.2%

Overall Score99

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2K
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2.6K34.8K
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Carmen Mas - Belleza y Cosmética

️ Mis cosméticos favoritos Mis trucos de belleza Granadina Consulta mi blog y estarás al día de novedades

9.2KSpain

Average Like389

Engagement Rate27.3%

Overall Score99

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173
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434670
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Olga Rodriguez Ceballos

Apasionada de la cosmetica y el maquillaje. Me encanta probar nuevos productos beauty. Reseñas exhaustivas y honestas. Bienvenidos a mi.mundo!

40.5KSpain

Average Like575

Engagement Rate10.4%

Overall Score99

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6416.3K
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3783.2K
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Olga Rodriguez Ceballos

Apasionada de la cosmetica y el maquillaje. Me encanta probar nuevos productos beauty. Reseñas exhaustivas y honestas. Bienvenidos a mi.mundo!

40.5KSpain

Average Like575

Engagement Rate10.4%

Overall Score99

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6416.3K
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3783.2K

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