Best UK Influencers to Promote Your Outdoor Products in 2024

Promoting outdoor products requires a targeted approach, and influencers who are passionate about adventure, nature, and outdoor activities can be the perfect partners to help you reach your ideal audience. Collaborating with influencers in the UK who specialize in outdoor content can effectively boost brand awareness, increase sales, and build a loyal customer base. Here are the best UK influencers to promote your outdoor products in 2024.


1. Adventure and Travel Bloggers

UK-based adventure and travel bloggers are ideal for promoting outdoor products such as hiking gear, camping equipment, or travel essentials. They often document their journeys and share detailed gear reviews, packing tips, and outdoor adventures. Collaborating with these influencers allows your products to be showcased in real-life settings, reaching an audience that loves to explore.


2. Fitness and Outdoor Enthusiasts on Instagram

Fitness influencers who focus on outdoor activities like trail running, mountain biking, and wild swimming often have a strong following among outdoor enthusiasts. Partnering with these influencers can help you promote your outdoor products through engaging content such as workout routines, product demos, and adventure reels, tapping into an audience that values quality outdoor gear.


3. YouTube Creators for Gear Reviews and Tutorials

YouTube creators specializing in outdoor content are excellent for long-form product reviews, tutorials, and adventure vlogs. By partnering with these influencers, you can leverage their in-depth video content to highlight the unique features and benefits of your outdoor products, reaching a dedicated audience actively searching for gear recommendations and adventure inspiration.


4. Family and Lifestyle Influencers

Family and lifestyle influencers who enjoy outdoor activities can help promote products like family tents, picnic essentials, and children’s outdoor gear. They often share content on outdoor adventures, camping trips, and family-friendly hikes, making them perfect partners for reaching parents who want to encourage their families to explore nature.


5. Sustainable Living Influencers

Collaborate with sustainable living influencers who promote eco-friendly lifestyles and products. They can highlight the sustainability aspects of your outdoor gear, such as recycled materials or eco-conscious production methods, attracting eco-conscious consumers looking for green options for their outdoor adventures.


6. Host Outdoor Challenges and Giveaways

Influencers can engage their audience by hosting outdoor challenges or giveaways featuring your products. For example, a challenge might involve sharing their best outdoor adventure photo or completing a specific hike using your gear. This strategy helps create buzz around your brand, increasing visibility and encouraging potential customers to engage with your content.


Conclusion

Partnering with the right influencers in the UK can significantly enhance your outdoor product brand's visibility and appeal in 2024. Focus on influencers who align with your brand values and have an engaged audience that is passionate about outdoor activities.


Here's a list of top UK influencers to promote your outdoor products in 2024:

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Amy Hulley | Travel Inspo

Instagram @amyenvoyage 𖤥 UK | Uncovering the best of the UK and beyond ️

130.6KUnited Kingdom

Average Like2982

Engagement Rate5.2%

Overall Score100

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44878
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1307.2K
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issie | travel

travel vlogs, recs, inspo ‍♀️ based in england ️

45.4KUnited Kingdom

Average Like201786

Engagement Rate25.5%

Overall Score98

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4.1K25.4K
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3334.4K
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Travel Inspo + Luxury Stays

Julia // Luxury Travel Inspo & Unique Stays follow on IG: staysandgetaways

401.1KUnited States

Average Like1762

Engagement Rate4.7%

Overall Score97

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3.9K83.1K
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1.5K25.9K
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Kelsey — Travel Creator ✈️ 🌎

Travel guides & hotels London ️ IG 600k

340KUnited Kingdom

Average Like582

Engagement Rate2.8%

Overall Score96

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45985
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2.5K86.4K
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Newcastle lass

Official TikTok Ambassador for Newcastle upon Tyne! Food, vlogs & travel

86.7KUnited Kingdom

Average Like1735

Engagement Rate5.3%

Overall Score95

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1.2K18.8K
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2.1K44.3K
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Followmeaway

Sharing Travel Tips For All! Travel Guides, Tips, & Itineraries

1.7MUnited States

Average Like2665

Engagement Rate6.5%

Overall Score95

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13.5K152.5K
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1.7K47.8K
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Johan Padmos

22 Sussex Uni

333Netherlands

Average Like79

Engagement Rate1.9%

Overall Score89

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46648
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40564
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mattmultiplied | UK Travel ⛰️

Exploring the outdoors to keep me sane Where's my outdoorsy friends at | Leeds

823United Kingdom

Average Like133

Engagement Rate6.3%

Overall Score88

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1984.8K
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67463
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Jenny - travel around Britain

UK travel & lifestyle blogger London/Kent collabs

182.8KUnited Kingdom

Average Like1668

Engagement Rate3.5%

Overall Score88

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1584K
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1472.1K
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kirsty.dewhurst

Northerner / Devon Me: kirsty.dewhurst Also me: kirsty.outdoors

941United Kingdom

Average Like333

Engagement Rate7.7%

Overall Score88

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3712.9K
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4115.8K
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Jess | Travel & London Life

Travel, food & London life Guides & YouTube

86.6KUnited Kingdom

Average Like642

Engagement Rate4.6%

Overall Score88

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50211K
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1.6K38.6K
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Bean and Bear 👒🌿 UK Travel

Wandering the English countryside & beyond IG: __beanandbear__

67KUnited Kingdom

Average Like260

Engagement Rate11.4%

Overall Score87

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2393.8K
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2512.1K
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jourdaninthemountains

I hike mountains A LOT ️ UK

12KUnited Kingdom

Average Like380

Engagement Rate3.8%

Overall Score87

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1054.7K
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1975.5K
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ourwanderfulworld

Exploring the world together. One hidden gem to another. Londoners | Indians

59United Kingdom

Average Like66

Engagement Rate2.3%

Overall Score87

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552.1K
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401.8K
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Jessie

Luxury travel & adventure blogger Follow for travel ideas London, UK

30.5KUnited Kingdom

Average Like50

Engagement Rate4.1%

Overall Score87

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971.6K
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20984
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bel.mcdonald

🫧 Things to do, places to go London

1KItaly

Average Like3547

Engagement Rate13.4%

Overall Score86

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1.1K44.6K
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631.6K
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Candace | London Blogger

London & Travel BLOG + ITINERARIES ️

83.6KUnited Kingdom

Average Like404

Engagement Rate4.8%

Overall Score86

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1.4K22.2K
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2266.8K
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Alicia ✨ Travel Blogger

UK travel blogger/digital nomad IG: 270k

66.1KItaly

Average Like1242

Engagement Rate11.9%

Overall Score86

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4804K
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1262.1K
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Kirsten /🇨🇦 Based Travel

Canadian based Travel Sharing destinations near & far ️Free Travel Guides

90.4KCanada

Average Like3503

Engagement Rate7%

Overall Score85

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13.1K182.4K
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1242.7K
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CJ Explores

Cory & Char J Australia Travel & Lifestyle Expat Life - Gold Coast YOUTUBE

74.8KAustralia

Average Like292

Engagement Rate2%

Overall Score84

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20770
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31960.6K

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