The Best Types of Brand Deals for Influencers in 2024

As an influencer, securing the right brand deals is crucial for growing your income and expanding your reach. The landscape of influencer marketing continues to evolve, offering various types of partnerships that cater to different goals and audiences. Understanding the best types of brand deals can help you maximize your potential in 2024.

1. Sponsored Content

Sponsored content is one of the most common and lucrative types of brand deals for influencers. Brands pay influencers to create and share content that promotes their products or services. This can include posts, videos, stories, or blogs. The key to successful sponsored content is maintaining authenticity and ensuring the promotion aligns with your personal brand and audience.

2. Affiliate Marketing

Affiliate marketing involves promoting a brand’s products through unique affiliate links. Influencers earn a commission for every sale made through their link. This type of deal works well for influencers with engaged audiences who trust their recommendations. It’s a great way to earn passive income, especially when promoting products you genuinely use and love.

3. Product Collaborations

Product collaborations are a creative and high-impact form of partnership. Influencers work closely with brands to design and launch a product or collection. This type of deal allows influencers to have a direct hand in the product development process, creating items that resonate with their audience. Product collaborations can significantly enhance your credibility and brand loyalty.

4. Brand Ambassadorships

Brand ambassadorships involve long-term partnerships where influencers become the face of a brand. These deals often include ongoing content creation, event appearances, and exclusive promotions. Ambassadorships offer stability and deeper integration with the brand, making them highly valuable for both parties.

5. Event Hosting and Appearances

Hosting or appearing at brand events is another impactful way for influencers to collaborate with brands. This type of deal allows influencers to connect with their audience in person, adding a personal touch to their brand partnerships. It also enhances visibility and positions the influencer as an authority within their niche.

Here's a list of the top influencers successfully engaging in these types of brand deals in 2024:

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Marikowskaya

MAKE UP • SKIN CARE • BEAUTY TIPS ‍Tutoriales de maquillaje paso a paso ‍♀️Rutinas cosméticas Sin filtros

245.8KSpain

Average Like4626

Engagement Rate11.8%

Overall Score100

Estimated Price$983

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3K25K
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3.2K29.5K
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Rocío López

Skincare, Makeup & Hair Tips Infinite Glow

314.3KSpain

Average Like25086

Engagement Rate54.8%

Overall Score99

Estimated Price$1257

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6.7K
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14.7K136K
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Carmina/ Cosmética 💄📷Creadora Contenido

️Mi vida beauty UGC Reseñas cosméticas auténticas propias / ️lover MD/ Productos

14.1KSpain

Average Like375

Engagement Rate18.7%

Overall Score99

Estimated Price$56

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200
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Lel𝑦 𐙚

unboxing | makeup | skincare glow up tips ⟡+ ⊹ @yesstyle c𔘓de: LELYCL0UD

59KMexico

Average Like14656

Engagement Rate149.1%

Overall Score99

Estimated Price$236

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6005.1K
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5002.7K
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Lilit Yousefian

Lifestyle | Beauty | Wellness TikTok: @lilityousefian (470k+) ️

46KUnited States

Average Like3117

Engagement Rate23.8%

Overall Score99

Estimated Price$184

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1.2K
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1K
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Kate Romanoff New York

SkincareMakeup Travel Whatever Makes Me Smile NYC MUA in real life #kateromanoffmakeup PR: DM or Email ️DISCOUNTS ️

45.3KUnited States

Average Like1515

Engagement Rate20.5%

Overall Score99

Estimated Price$181

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1.3K
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2K
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Jamie McGuire

Disrupting Mainstream Beauty & Health Standards Real Food • Gut Health • Skincare Animal Based Advocate AuthorHEALTHY SKINTM️ LA girl living in OK

51KUnited States

Average Like1187

Engagement Rate16.3%

Overall Score99

Estimated Price$204

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6.2K155.6K
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900
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𝐌𝐢𝐧 🫰🏻

Min | UGC.sg #minpromocodealert #minsrecommend Lifestyle | Food | Skincare | Health DM for collabs/review

10.4KSingapore

Average Like652

Engagement Rate40.3%

Overall Score99

Estimated Price$41

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600100
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700300
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Leire Erdociain | Maquilladora

Piel glow y maquillaje diario - Trucos, paso a paso... Eventos, invitadas y novias Pamplona

73.6KSpain

Average Like332

Engagement Rate2.7%

Overall Score99

Estimated Price$294

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1002.2K
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1003.5K
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Alessa | アレッサ 💫

Skincare, beauty 🤍 SF alessa.miki (800k)

259KUnited States

Average Like1305

Engagement Rate3%

Overall Score99

Estimated Price$1036

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1.6K36.5K
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50014.7K
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𝐂𝐢𝐧𝐭𝐢𝐚

BEAUTY CREATOR Guadalajara| España Citas: @cintia.makeupartist Collab:

170KSpain

Average Like1557

Engagement Rate5.5%

Overall Score99

Estimated Price$680

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1.1K13.9K
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1.2K11.3K
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Lola Palomeque 💄

Maquillaje y Skincare Úbeda-Jaén Collabs:

81.8KSpain

Average Like586

Engagement Rate4.6%

Overall Score99

Estimated Price$327

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4004.1K
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2004.4K
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Varsha

Making self-care a daily ritual ️ skin • hair • body ️

6.8KUnited States

Average Like3257

Engagement Rate24.9%

Overall Score99

Estimated Price$27

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1.9K6.3K
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8.3K40.5K
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NUBYÉN ®

Aesthetic Series Beauty, Active & WellnessCreated by Doctors @revolve @sephorauk @anthropologie @netaporter @theiconicau SHOP️

51.3KUnited States

Average Like624

Engagement Rate7.3%

Overall Score99

Estimated Price$205

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500
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400
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A I S H A • BELLEZA〰️BIENESTAR

‍Tutoriales de maquillaje y recomendaciones de productos de belleza Descuentos

293.3KSpain

Average Like2106

Engagement Rate4.4%

Overall Score99

Estimated Price$1173

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1.1K23.9K
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1.5K44K
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Madison Prettyman

skincare/makeup enthusiast california pr -

197.9KUnited States

Average Like1372

Engagement Rate4.2%

Overall Score99

Estimated Price$791

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7009.7K
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70021.3K
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Brute Choi 🧿

Brutally Honest Skincare ️ TikTok: 160k ️NYC ️

73.6KUnited States

Average Like1912

Engagement Rate15.8%

Overall Score99

Estimated Price$294

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2.7K26.1K
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8009.4K
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REBECA

MAQUILLAJE • MODA

33KSpain

Average Like801

Engagement Rate15.1%

Overall Score99

Estimated Price$132

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1006K
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2004.7K
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Rachel Finley

NYC your unfiltered skincare & beauty bestie Business only: Product Faves

180.8KUnited States

Average Like16317

Engagement Rate54.6%

Overall Score99

Estimated Price$723

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2K21K
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1.2K19.3K
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Isa Romero | LifeStyle

Moda - Belleza - Lifestyle - Inspiración Nadie es como tú y ese es tu poder ️ España @arrocesconestilo @cocinoconestilo

231KSpain

Average Like10457

Engagement Rate27.8%

Overall Score99

Estimated Price$924

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77K1.8M
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10K118.3K

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