How to Find UGC Creators to Elevate Your Brand in 2024

User-Generated Content (UGC) has become a cornerstone of authentic and effective marketing strategies. UGC creators—those who produce and share content centered around a brand’s products or services—offer a powerful way to connect with audiences in a genuine and relatable manner. As we head into 2024, knowing how to find UGC creators who align with your brand’s values and messaging is more crucial than ever.

What is a UGC Creator?

A UGC creator is an individual who generates and shares content based on their personal experiences with a brand’s products or services. This content can include reviews, unboxings, tutorials, testimonials, and more. Unlike traditional influencers, UGC creators often have smaller, more niche followings, but their content is seen as highly authentic and trustworthy.

These creators are passionate about sharing their honest opinions and experiences, which makes them particularly valuable for brands looking to build trust and credibility. By leveraging UGC creators, brands can showcase real-life applications of their products, driving engagement and fostering a sense of community among their audience.

Where to Find UGC Creators


Social Media Platforms
Social media is the primary space where UGC creators thrive. Platforms like Instagram, TikTok, and Twitter are rich with users who regularly share content about products they love. Start by searching relevant hashtags, brand mentions, and product tags to identify potential UGC creators who are already organically engaging with your brand.


UGC-Specific Marketplaces
There are several online platforms dedicated to connecting brands with UGC creators. Websites like Aspire, Insense, and Tribe offer directories of creators who specialize in producing user-generated content. These platforms often allow you to filter creators by niche, follower count, engagement rates, and other criteria, making it easier to find creators who align with your brand.


Brand Communities and Forums
Online communities and forums centered around your brand or industry can be goldmines for finding passionate UGC creators. These spaces are filled with dedicated customers who actively share their experiences and insights. By participating in these communities, you can identify potential UGC creators who already have a genuine connection to your brand.

Existing Customers
Sometimes the best UGC creators are already within your customer base. Encourage your customers to share their experiences on social media by running campaigns, contests, or incentives like discounts or giveaways. Highlighting and rewarding these efforts can turn loyal customers into enthusiastic UGC creators who promote your brand authentically.

Influencer / Creator Search Tools

To streamline the process of finding and collaborating with UGC creators, you can also use search tools such as EezyCollab. EezyCollab allows you to discover and connect with the perfect influencers for your brand across platforms like YouTube, Instagram, LinkedIn, TikTok, and Twitter/X. By simply inputting your product details or website URL, you can uncover relevant influencers using AI-generated niche hashtags. EezyCollab also lets you manage outreach, track metrics, and access comprehensive analytics—all within one intuitive interface. 

Top Beauty UGC Creators on YouTube

Simply enter your website link or describe your product, and let our AI to match the influencers
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Amber René

LIFESTYLE | SELFCARE | TUTORIALS Get in, loser, we're going shopping. Business Inquiries: Instagram: Arenee.mua Tiktok: Arenee.mua

86.7KUnited States

Engagement Rate5.7%

Overall Score100

Estimated Price$1941

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39.8K
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2.5K
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Lily Pebbles

London based, lifestyle content creator. Uploads are every Sunday 7.00am GMT. Follow on Instagram @lilypebbles

461KUnited Kingdom

Engagement Rate3.3%

Overall Score99

Estimated Price$1197

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22K
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34.8K
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coffeenomilk

authenticity and never perfection the self care princess **Psalm 23**

158KSouth Africa

Engagement Rate6.5%

Overall Score99

Estimated Price$1154

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36.1K
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74.1K
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Mashin' the Beauty

For business enquiries, please contact: Facebook-- https://www.facebook.com/mashinthebeauty Snapchat- mashinthebeauty Instagram- https://instagram.com/mashinthebeauty/ Web

83.8KCroatia

Engagement Rate2.2%

Overall Score99

Estimated Price$775

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68.3K
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33.5K
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Andréa Matillano

I film videos all about beauty! For business inquiries, contact me at . Other inquires: You can also find me here: http://tiktok.com/@andreamatill

342KUnited States

Engagement Rate9.2%

Overall Score99

Estimated Price$597

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3.5K
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14.2K
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Jaz Turner

Hi Cutie Pie! I am so happy you’re here! This is a safe space for self care, soft living, inspiration and motivation to be the best self you can be inside and out! My name is Jaz Turner. I am orig

146K

Engagement Rate6.1%

Overall Score99

Estimated Price$1313

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15.6K
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22.5K
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Rino de Boer

Hey, my name is Rino and I teach anything related to starting and running your own web design business. I use no-code tools like Elementor on Wordpress and I design in Figma. Some of the links on my

219KNetherlands

Engagement Rate4.2%

Overall Score98

Estimated Price$1685

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7K
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10.2K
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Sheila Ndinda

Showcasing simple natural hair tutorials, my natural hair journey, product reviews. I'm also Obsessed with healthy skin and fashion. Subscribe to my channel and explore this journey with me.

86.4KKenya

Engagement Rate2.6%

Overall Score98

Estimated Price$1214

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28.7K
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108.5K
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Megha Singh

Helping girls be more confident in their skin :) Email:

141KUnited States

Engagement Rate5%

Overall Score98

Estimated Price$7099

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348.3K
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Bloom Zone

Business query & Collaboration - Hi everyone Assalamu alaikum i am Mehwish this is Bloom zone This channel is for makeup tutorials, reviews, hijab tutorials,DIY and much

87.3KIndia

Engagement Rate3.4%

Overall Score98

Estimated Price$1877

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15.4K
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22.5K
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Garima Verma

Femina Miss India Himachal Pradesh 2019 Garima Verma is an Actor and a Model who has done Bollywood Films and Hindi TV shows. Apart from an Actor and a Model she has done her M.Com from Himachal Prad

173K

Engagement Rate5.7%

Overall Score98

Estimated Price$2027

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37.9K
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53.1K
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Gina B.

Just a girl trying to be the best version of herself...join me Business inquires:

103KUnited States

Overall Score98

Estimated Price$1807

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1.6K
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20.7K
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Prakriti Singh

A short a day and new videos every week! Hi I am Prakriti. A Makeup Enthusiast This channel is mainly about makeup. Subscribe if you are interested️ New video every week Not a professional Aim is to

388KIndia

Engagement Rate4.1%

Overall Score98

Estimated Price$1740

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10.4K
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32.1K
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Emira

herzlich Willkommen auf meinem Kanal. Hier wirst du viel über Haut & Beauty erfahren, was du wahrscheinlich noch gar nicht wusstest. Auf Instagram und TikTok findet ihr mich unter @emirabdc Hier s

20.6KGermany

Engagement Rate3.8%

Overall Score98

Estimated Price$918

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31.9K
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28.6K
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Anna Lenkovska

self-growth ⟡ holistic productivity ⟡ notion lover flowing through life with the energy of love documenting my 20s along the way

392KSpain

Engagement Rate4.8%

Overall Score98

Estimated Price$714

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8.1K
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12.2K
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lisi shops

email: tiktok: lisi.shops insta: lisi.shops_ NEW VIDEOS: Wed + Sat 12pm

157K

Engagement Rate4.5%

Overall Score98

Estimated Price$1190

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15K
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35.8K
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eL Beauty Blog

Ahoj, jmenuji se Lucka, jsem máma dvou dětí co miluje kosmetiku a už od roku 2014 píše na blog www.elbeautyblog.com články o kosmetice, makeupu, vůních, životě a tak. :) V současné dobe

9.9KCzechia

Engagement Rate11.5%

Overall Score98

Estimated Price$258

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2.8K
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4.9K
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Matthew Encina

Hello, I'm Matthew Encina. I'm a creative director, designer, and educator. I create content about living by design, and I share how that manifests in different parts of my life– home, work, and habit

452KUnited States

Overall Score98

Estimated Price$8023

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112.6K
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85.9K
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The New Travel

If you want beautiful drone shots you have come to the wrong place. I've always been more interested in real stories from real people. The mission of The New Travel is simple: to share meaningful sto

352KCanada

Engagement Rate3.7%

Overall Score98

Estimated Price$5785

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10.4K
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41.9K
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Marnie Goldberg

This is the place for everyday fashion, wearable outfit ideas and easy makeup looks for the woman over 40, over 50, or anyone who likes a casual, realistic approach to style. I feature lots of Walmart

250KUnited States

Overall Score98

Estimated Price$1260

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10.5K
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30.1K

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