The Ultimate Guide for Brands to Find UGC Creators in 2024

User-Generated Content (UGC) creators have become indispensable for brands aiming to build trust and engage with their audience authentically. By leveraging content created by real users, brands can foster genuine connections with their target market and enhance their credibility. As we move into 2024, finding the right UGC creators can set your brand apart in a crowded digital landscape.

Why Brands Need UGC Creators

UGC creators produce content based on their personal experiences with a brand's products or services. This content—ranging from reviews and tutorials to unboxings and testimonials—is perceived as more trustworthy than traditional advertising. Brands that effectively collaborate with UGC creators can boost brand loyalty, increase social proof, and drive higher engagement rates across social platforms.

Where to Find UGC Creators


1. Social Media Platforms
Start your search on social media platforms like Instagram, TikTok, and YouTube. Use hashtags relevant to your brand or product, explore brand mentions, and check out user-generated content related to your industry. Engaging with users already sharing content about your brand is a great way to identify potential UGC creators.


2. UGC Marketplaces
Platforms such as Aspire, Insense, and Tribe connect brands with UGC creators. These tools allow you to filter creators by niche, engagement rate, audience demographics, and more, making it easier to find those who align with your brand’s needs.


3. Influencer Search Tools
Tools like EezyCollab streamline the process of finding UGC creators. By inputting your brand details, you can discover relevant influencers who create high-quality user-generated content, manage outreach, and track performance metrics.

Engaging UGC Creators Effectively

To build strong relationships with UGC creators, brands should offer clear guidelines, fair compensation, and creative freedom. Encouraging authentic content will resonate better with audiences and ensure long-term success.

Here's a list of top UGC creators to consider in 2024:

Simply enter your website link or describe your product, and let our AI to match the influencers
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𝗔𝗹𝗶𝗰𝗲 𝗥𝗼𝗻𝗰𝗵𝗶 | UGC content creator

Content Creator for your brand Skincare // Beauty Obsessed DM / #ugc #collab link in BIO

11.8KItaly

Average Like500

Engagement Rate26.3%

Overall Score100

Estimated Price$47

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297126
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299208
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Rasien 🍃 UGC Creator

‍Skincare & Beauty UGC Creator 40s Combo-Oily-Acne

6.5KUnited States

Average Like599

Engagement Rate55.6%

Overall Score99

Estimated Price$26

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742116
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447
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Laura | Content creator - UGC

Makeup • skincare • swatches UGC Content Creator. Get in touch: DISCOUNTS linked below.

74.3KUnited Kingdom

Average Like378

Engagement Rate46.3%

Overall Score99

Estimated Price$297

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113
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310900
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Shivani | Beauty Content Creator

Makeup . Skincare . Beauty . UGC Content Creator Australia ️

104.2KAustralia

Average Like984

Engagement Rate17%

Overall Score99

Estimated Price$416

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4323.5K
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4113.4K
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Mariam Gamezardashvili

Content Creator UGC Fashion | Style | Beauty | Skincare | Selfcare | Hair For collaboration inquiries:

5.2KHoly See

Average Like555

Engagement Rate65.6%

Overall Score99

Estimated Price$21

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345
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858392
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Agna Szmyla ✨

skincare, beauty, minimalism UGC content creator PR: DM or shop @revolvebeauty @iliabeauty:

28.7K

Average Like435

Engagement Rate9.7%

Overall Score99

Estimated Price$115

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63
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295
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Rocío López

Skincare, Makeup & Hair Tips Infinite Glow

314.3KSpain

Average Like25086

Engagement Rate54.8%

Overall Score99

Estimated Price$1257

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6.7K
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14.7K136K
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megan ♡ | ugc creator 🇬🇧

skincare connoisseur beauty + lifestyle content tap below to shop my faves

43KUnited Kingdom

Average Like468

Engagement Rate7.7%

Overall Score99

Estimated Price$172

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123281
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85322.3K
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Dakota Shawne

A blend of life’s esthetics from beauty to geekdom. UGC beauty content creator PR/Collab : PM or email Links and codes

5K

Average Like398

Engagement Rate50.2%

Overall Score99

Estimated Price$20

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383
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375
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MIRELA🌷UGC CONTENT CREATOR🌷

UGC | Content Creator. Collab️ K-Beauty , Skincare Moda Cádiz

65.4KSpain

Average Like2860

Engagement Rate26.7%

Overall Score99

Estimated Price$261

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3.1K450
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2.8K226
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hetvi | skincare & beauty 💖

beauty • makeup • skincare 🫧 tiktok: beautycravex get in touch:

46.3KNot shared

Average Like5699

Engagement Rate6.3%

Overall Score99

Estimated Price$185

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1.1K26K
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1843.8K
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Fasla Fahir

UK Beauty Content Creator @sephorauk code : FASLAFSPH @lookfantastic code : LFTFFAZMUA @cultbeauty code : FAZLAXCB Email for PR

93.4KUnited Kingdom

Average Like572

Engagement Rate10.5%

Overall Score99

Estimated Price$373

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7183.6K
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1851.1K
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Vyara | Beauty Enthusiast

Lover of all things beauty and aesthetic Luxuty beauty unboxing, swatches & reviews UGC CreatorUK based Discount codes

19.4KUnited Kingdom

Average Like518

Engagement Rate51.2%

Overall Score99

Estimated Price$77

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2341K
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356
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𝒞𝘢𝘮𝘰𝘯𝘢୨ৎ

⤑ Skincare, hair care, makeup 🩰 ᡣ𐭩 :

55.4KColombia

Average Like11142

Engagement Rate120.7%

Overall Score99

Estimated Price$221

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102.5K
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567
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Joanne Burns

Helping you to achieve your glowy skin goals Makeup & skincare reels Style & outfit ideasMgmt

99.4KUnited Kingdom

Average Like11251

Engagement Rate43.1%

Overall Score99

Estimated Price$397

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79.8K
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4.4K
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Marikowskaya

MAKE UP • SKIN CARE • BEAUTY TIPS ‍Tutoriales de maquillaje paso a paso ‍♀️Rutinas cosméticas Sin filtros

245.8KSpain

Average Like4626

Engagement Rate11.8%

Overall Score99

Estimated Price$983

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3K25K
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3.2K29.5K
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Chloe Minto

UK content & UGC creator Blush obsessed Email for collaborations More videos in reel section Discount codes

169.2KUnited Kingdom

Average Like1381

Engagement Rate12.5%

Overall Score99

Estimated Price$677

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9776.7K
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5943.1K
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Aneela Arif

Makeup • Skincare • Fragrances • UK Email :

348.6KUnited Kingdom

Average Like1554

Engagement Rate2.7%

Overall Score99

Estimated Price$1394

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2371.2K
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4003K
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Slaviana Pav

your favourite beauty lover ♡ makeup and skincare discoveries daily london & california |

85.3KUnited Kingdom

Average Like1708

Engagement Rate7.9%

Overall Score99

Estimated Price$341

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2672.4K
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1K28.3K
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Daren | UGC Creator 🇨🇦

‍♀️ skincare & beauty diary with a little bit of spice ️ affiliate links & codes 🫶

28.2KCanada

Average Like2772

Engagement Rate13.6%

Overall Score99

Estimated Price$113

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4972.2K
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229389

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