Best Brand Collaborations for Influencers in 2024

Brand collaborations offer influencers a fantastic opportunity to enhance their visibility, build credibility, and increase their income. In 2024, the most successful brand collaborations will be those that align with the influencer's niche, audience, and personal brand. Knowing which types of collaborations offer the best value can help influencers strategically plan their partnerships.

Top Types of Brand Collaborations


1. Product Launch Campaigns
Product launch campaigns are among the most exciting brand collaborations for influencers. These collaborations involve influencers creating buzz around a new product or service. They are ideal for influencers with a creative flair, as they often require unique content such as unboxings, first impressions, or tutorials. Product launch campaigns typically come with high engagement and the potential for substantial exposure.


2. Co-Branded Content Series
Co-branded content series involve influencers partnering with brands to create a series of themed content over time. This type of collaboration helps build a deeper connection with the audience and can lead to long-term partnerships. For example, a fitness influencer might collaborate with a sportswear brand to produce a series of workout videos or tips, driving consistent engagement.


3. Giveaways and Contests
Giveaways and contests are excellent for driving follower growth and engagement. In these collaborations, influencers team up with brands to offer their audience a chance to win products or experiences. This type of deal works particularly well for influencers looking to boost their visibility and attract new followers while providing value to their audience.


4. Long-Term Ambassadorships
Long-term ambassadorships are one of the most lucrative types of brand collaborations. These partnerships involve a continuous relationship where the influencer represents the brand over an extended period. It’s perfect for influencers who want stability and a steady stream of content ideas while aligning closely with a brand's values.


5. Event Collaborations
Event collaborations offer influencers a chance to partner with brands for live events, whether online or in-person. This could include hosting, speaking engagements, or attending events as a brand representative. Such collaborations help influencers build credibility, connect with their audience in real-time, and create memorable experiences associated with a brand.

Choosing the Right Brand Collaborations

When selecting brand collaborations, influencers should prioritize deals that align with their values and resonate with their audience. Authenticity is key; partnering with brands that genuinely fit your personal brand will result in more meaningful content and stronger engagement.

Here's a list of top influencers who thrived with these types of brand collaborations in 2024:

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Lola Palomeque 💄

Maquillaje y Skincare Úbeda-Jaén Collabs:

81.8KSpain

Average Like586

Engagement Rate4.6%

Overall Score100

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4264.1K
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2474.4K
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Carmina/ Cosmética 💄📷Creadora Contenido

️Mi vida beauty UGC Reseñas cosméticas auténticas propias / ️lover MD/ Productos

14.1KSpain

Average Like375

Engagement Rate18.7%

Overall Score99

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671
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282
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Marikowskaya

MAKE UP • SKIN CARE • BEAUTY TIPS ‍Tutoriales de maquillaje paso a paso ‍♀️Rutinas cosméticas Sin filtros

245.8KSpain

Average Like4626

Engagement Rate11.8%

Overall Score99

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3K25K
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3.2K29.5K
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𝐂𝐢𝐧𝐭𝐢𝐚

BEAUTY CREATOR Guadalajara| España Citas: @cintia.makeupartist Collab:

170KSpain

Average Like1557

Engagement Rate5.5%

Overall Score99

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1.1K13.9K
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1.2K11.3K
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Bren Tello

‍️Te enseño a cuidar tu piel, pelo, uñas Skincare, Salud & Derma #brentelloderma COFEPRIS:213300202A0728

231.7KMexico

Average Like2758

Engagement Rate7.2%

Overall Score99

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8.6K
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1.6K
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Rocío López

Skincare, Makeup & Hair Tips Infinite Glow

314.3KSpain

Average Like25086

Engagement Rate54.8%

Overall Score99

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6.7K
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14.7K136K
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Álvaro Platón

Máster dermofarmacia y cosmética Forbes Top Influencer Tiktok: 915K

113.1KSpain

Average Like1669

Engagement Rate9.2%

Overall Score99

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2K
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2.6K34.8K
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A I S H A • BELLEZA〰️BIENESTAR

‍Tutoriales de maquillaje y recomendaciones de productos de belleza Descuentos

293.3KSpain

Average Like2106

Engagement Rate4.4%

Overall Score99

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1.1K23.9K
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1.5K44K
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Duo Laguna

‍♀️‍♀️ Profesionales en Dermocosmética Colab:

127.4KSpain

Average Like383

Engagement Rate1.9%

Overall Score99

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3065.8K
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488
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Laura Méndez | Fashion • Beauty & Lifestyle

Content creator & UGC ESPAÑA Qué bien que estés aquí! Hablemos de moda, belleza y de nuestro día a día Represented by @beshiny__ ️ A Coruña

158.2KSpain

Average Like1596

Engagement Rate6.4%

Overall Score99

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320
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5008.5K
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••Sandra•• | Skincare

Alejandra Carratalá (Youtube +200k) Farmacéutica experta en dermofarmacia / Tu rutina personalizada

107.2KSpain

Average Like408

Engagement Rate2.3%

Overall Score99

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3037.1K
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2865.5K
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Dra. Mariam Paola Smith Pliego

‍️ Derma en SKIN+ Intl. Derm Board @lorealparis Cosmética (botox & fillers)/ láser ️Oncoderma ️ 5513137011 o WhatsApp ️

118.5KMexico

Average Like525

Engagement Rate2.7%

Overall Score99

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601.2K
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124
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Dra. Danny Garza

SkincareMotherhoodLifestyle Holistic Skin Care Master en microbiota humana 🤍Mom and Wife

139.4KMexico

Average Like1234

Engagement Rate5.5%

Overall Score99

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1K21.7K
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5499.9K
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Rosederma

Dermatóloga/Tricóloga CERTIFICADA Cdmx: @dermatelier Enseño sobre cuidado de la piel y pelo desde una postura médica Skincarlovers: @dermacamp.mx

264.1KMexico

Average Like2906

Engagement Rate6.7%

Overall Score99

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10.2K
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6608.9K
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REBECA

MAQUILLAJE • MODA

33KSpain

Average Like801

Engagement Rate15.1%

Overall Score99

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1636K
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2624.7K
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Leire Erdociain | Maquilladora

Piel glow y maquillaje diario - Trucos, paso a paso... Eventos, invitadas y novias Pamplona

73.6KSpain

Average Like332

Engagement Rate2.7%

Overall Score99

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1882.2K
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1803.5K
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🌺Daniela Benito🌺

Creadora de contenidos y sueños Cuenta supervisada por mi tutor legal

94.8KSpain

Average Like25903

Engagement Rate166.5%

Overall Score99

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251.3K1.1M
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48.2K1.3M
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ᒪᗩ ƳᑌᗰᗩᖇᎥ丅ᗩ

Cuenta supervisada por mi tutor legal y @reginaruizgil •COLABORACIONES POR DM TODO SE PUEDE LOGRAR #creeenlamagia

18.5KSpain

Average Like414

Engagement Rate14.2%

Overall Score99

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328
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1.4K22.5K
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💋Debbie Ayala💋

MAKEUP ARTIST CONTENT CREATOR 🩷 CEO @nicolesglam.collection

10.9KUnited States

Average Like497

Engagement Rate27.7%

Overall Score99

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212
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213
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Ing. Diana Victoria Ramos

Biotecnóloga, 14 años Formulando. Analizando conCiencia tus Productos ‍ Empoderando 🩷 #LaTiaPiel GDL

121.4KMexico

Average Like1224

Engagement Rate6.1%

Overall Score99

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3.7K
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8354.5K

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