Top Finance Influencers & How to Find them to Boost Your Brand in 2024

Finance influencers have become a key resource for brands looking to establish credibility and reach a broader audience. These influencers, known for their expertise in personal finance, investing, and financial education, have built trust with their followers by sharing valuable insights and tips. As we move into 2024, partnering with the right finance influencers can help your brand tap into new markets and enhance your visibility.


What is a Finance Influencer?

A finance influencer is an individual who shares knowledge and advice on topics such as personal finance, investing, budgeting, and financial planning. These influencers often have a strong presence on platforms like YouTube, Instagram, LinkedIn, and Twitter/X, where they provide educational content, market analysis, and financial tips to their followers. By doing so, they have built a reputation as trusted voices in the finance community.

Collaborating with finance influencers allows brands to leverage their credibility and reach a targeted audience interested in financial products or services. Whether you’re promoting a new investment platform, financial planning tool, or a fintech product, partnering with the right influencer can help you connect with potential customers more effectively.


Where to Find Finance Influencers


Social Media Platforms
Social media is the primary hub for finance influencers. Platforms like YouTube and Twitter/X are particularly popular among finance influencers who share detailed videos, market updates, and financial advice. Instagram is also a valuable platform for discovering finance influencers who share content in a more visual and accessible format. Use hashtags such as #PersonalFinance, #Investing, or #FinancialFreedom to start your search.


Finance Blogs and Websites
Many finance influencers started as bloggers, sharing detailed articles and guides on various financial topics. Websites like Medium and personal finance blogs can be great places to find influencers who have a strong online presence and loyal readership. These influencers often expand their reach by sharing their blog content across social media platforms, making them versatile partners for your brand.


Podcast Platforms
Podcasts have become a popular medium for finance influencers to share in-depth discussions on financial strategies, market trends, and personal experiences. Platforms like Apple Podcasts, Spotify, and Google Podcasts host numerous finance-focused shows where influencers discuss topics ranging from beginner investing to advanced financial planning. Collaborating with podcast hosts can help your brand reach an engaged audience who values long-form content.


Influencer / Creator Search Tools

To efficiently find and connect with finance influencers, you can use search tools like EezyCollab. EezyCollab helps you discover influencers who specialize in finance across various platforms, ensuring that you find the perfect match for your brand. By inputting specific keywords or niche topics, EezyCollab allows you to filter and identify influencers based on their relevance, engagement rates, and audience demographics, making your influencer marketing efforts more targeted and effective.


Top Finance Influencers to Watch on Instagram in 2024


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Lexa VanDamme | ADHD & money tips 🏳️‍🌈

SHAME-FREE personal finance education “debt is morally neutral” ADHD friendly + anti-capitalist budgeting tips @insider @time @cnbc

53.4KUnited States

Average Like904

Engagement Rate10.3%

Overall Score100

Estimated Price$213

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Jessie Leong

• helping you gain financial confidence • personal finance writer & speaker • ft. The Independent, Yahoo & more

55.2KUnited Kingdom

Average Like664

Engagement Rate7.3%

Overall Score99

Estimated Price$220

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505
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Parth Verma

If only there was a page simplifying finance for you...

56.3KIndia

Average Like1054

Engagement Rate12.1%

Overall Score99

Estimated Price$225

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751
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Selma • Bitch I’m Budgeting™️

Real, Relatable Money Tips I help women manage and level up their finances. Let’s get your finances together!

159.7KUnited States

Average Like1183

Engagement Rate4.6%

Overall Score99

Estimated Price$639

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1.1K
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998
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Pattie Lovett-Reid

Empowering Your Wealth & Well-being Finance Wisdom | Family First ️‍♀️ Fitness For All| Living Joyfully

49.1KCanada

Average Like1454

Engagement Rate19.6%

Overall Score99

Estimated Price$196

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1.9K26.6K
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Kumiko Love, AFC | Money Expert

Sharing daily real-life money tips. Helping you transform your financial life. Best Selling Author #TBMFAMILY ABC, GMA, NYT GET THE FREE TOOLS

764.4KUnited States

Average Like3249

Engagement Rate2.7%

Overall Score99

Estimated Price$3057

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3.1K38.6K
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New Money | Personal Finance & Investing |

I talk about finance and investing! Get my FREE investment dashboard & newsletter ️

219.2KSingapore

Average Like6104

Engagement Rate16.8%

Overall Score99

Estimated Price$876

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14.8K
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Queer & Trans Wealth

anti-capitalist personal finance award-winning journalist

18.4KUnited States

Average Like736

Engagement Rate24.6%

Overall Score99

Estimated Price$73

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3.8K
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462
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Alyssa | Financial Nerd ✨

Judgment free money talk for my anxious buds Author: Financial First Aid Student: MACP, Future Financial Therapist Co-host: @moneyfeelspodcast

52.3KCanada

Average Like945

Engagement Rate11.5%

Overall Score99

Estimated Price$209

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CA TARIQUE KHICHI

"Unleashing finance skills CA Chartered Accountant sharing insights and tips. Join the journey to financial literacy @eduhometax

71.8KIndia

Average Like473

Engagement Rate4%

Overall Score99

Estimated Price$287

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871.9K
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873
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Money with Katie | Podcast & Blog

️ @morningbrew @katiegattitassin I talk about money. 8 million downloads of The Money with Katie Show LEARN ABOUT MONEY & HAVE FUN

243.1KUnited States

Average Like10241

Engagement Rate26%

Overall Score99

Estimated Price$972

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12.8K100.3K
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36.6K355.2K
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Vivian Tu | Your Rich BFF

Wall Street Girly & NYT Bestseller helping YOU get RICH Email: DM “RICHAF” to get my book!

2.6MUnited States

Average Like20150

Engagement Rate11.9%

Overall Score99

Estimated Price$10475

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34.4K
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14.5K
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Erika Kullberg

️host of the #1 @erikataughtme podcast 21 million followers on Free Investing Challenge (starts Mon) ️

5.4MNot shared

Average Like73681

Engagement Rate17.5%

Overall Score99

Estimated Price$21882

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138.6K
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37.6K628.1K
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Justin Graiber | ETF Investing & Finance Tips

| Build wealth with Exchange Traded Funds (ETFs) | # 1 ETF account on Instagram Subscribe to my Newsletter

99.7KUnited States

Average Like2939

Engagement Rate17.9%

Overall Score99

Estimated Price$399

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620
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3406K
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Abundant Budgets (Rebecca)

Personal finance tips and tricks Budgeting, savings and side hustles Shop my budget by essentials here

24.9KUnited Kingdom

Average Like287

Engagement Rate7%

Overall Score98

Estimated Price$99

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105
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The Money Confidential| Money Coach

Sharing how to confidently earn, save + invest money to reach financial freedom ️Transform your financial life Education not advice TOOLS+ FREEBIES

28KUnited States

Average Like1287

Engagement Rate27.2%

Overall Score98

Estimated Price$112

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10.4K
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Kris | Financial Freedom Coach & Cash Stuffing Queen

Helping you take control of your finances and build wealth through simple, effective budgeting strategies and cash stuffing methods. Learn more ️

9.6KUnited States

Average Like125

Engagement Rate8.5%

Overall Score98

Estimated Price$38

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2241.3K
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Alex •• Personal Finance

•• Investing & finance made simple •• @girlchasingwealth is my only acc Follow for money inspiration

103.5KUnited States

Average Like271

Engagement Rate1.6%

Overall Score98

Estimated Price$414

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333
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2626.6K
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Ugo

Senior finance analyst | CPA candidate Ontario-based Building wealth as an immigrant Investing, saving and budgeting tips

3.1KCanada

Average Like332

Engagement Rate65.7%

Overall Score98

Estimated Price$12

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578
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2.2K
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Researching Wealth | Personal Finance Diary

An anonymous finance enthusiast /• intentional living • research • travel ️SD: $73,872.23 (SEPT ‘22) ️CD: $62,608.32 (JUL ‘24)

23.8KUnited Kingdom

Average Like1308

Engagement Rate33.3%

Overall Score98

Estimated Price$95

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