Top Finance Influencers & How to Find them to Boost Your Brand in 2024

Finance influencers have become a key resource for brands looking to establish credibility and reach a broader audience. These influencers, known for their expertise in personal finance, investing, and financial education, have built trust with their followers by sharing valuable insights and tips. As we move into 2024, partnering with the right finance influencers can help your brand tap into new markets and enhance your visibility.


What is a Finance Influencer?

A finance influencer is an individual who shares knowledge and advice on topics such as personal finance, investing, budgeting, and financial planning. These influencers often have a strong presence on platforms like YouTube, Instagram, LinkedIn, and Twitter/X, where they provide educational content, market analysis, and financial tips to their followers. By doing so, they have built a reputation as trusted voices in the finance community.

Collaborating with finance influencers allows brands to leverage their credibility and reach a targeted audience interested in financial products or services. Whether you’re promoting a new investment platform, financial planning tool, or a fintech product, partnering with the right influencer can help you connect with potential customers more effectively.


Where to Find Finance Influencers


Social Media Platforms
Social media is the primary hub for finance influencers. Platforms like YouTube and Twitter/X are particularly popular among finance influencers who share detailed videos, market updates, and financial advice. Instagram is also a valuable platform for discovering finance influencers who share content in a more visual and accessible format. Use hashtags such as #PersonalFinance, #Investing, or #FinancialFreedom to start your search.


Finance Blogs and Websites
Many finance influencers started as bloggers, sharing detailed articles and guides on various financial topics. Websites like Medium and personal finance blogs can be great places to find influencers who have a strong online presence and loyal readership. These influencers often expand their reach by sharing their blog content across social media platforms, making them versatile partners for your brand.


Podcast Platforms
Podcasts have become a popular medium for finance influencers to share in-depth discussions on financial strategies, market trends, and personal experiences. Platforms like Apple Podcasts, Spotify, and Google Podcasts host numerous finance-focused shows where influencers discuss topics ranging from beginner investing to advanced financial planning. Collaborating with podcast hosts can help your brand reach an engaged audience who values long-form content.


Influencer / Creator Search Tools

To efficiently find and connect with finance influencers, you can use search tools like EezyCollab. EezyCollab helps you discover influencers who specialize in finance across various platforms, ensuring that you find the perfect match for your brand. By inputting specific keywords or niche topics, EezyCollab allows you to filter and identify influencers based on their relevance, engagement rates, and audience demographics, making your influencer marketing efforts more targeted and effective.


Top Finance Influencers to Watch on Instagram in 2024


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Lexa VanDamme | ADHD & money tips 🏳️‍🌈

SHAME-FREE personal finance education “debt is morally neutral” ADHD friendly + anti-capitalist budgeting tips @insider @time @cnbc

53.4KUnited States

Average Like904

Engagement Rate10.3%

Overall Score100

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1.1K
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1.7K
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Jessie Leong

• helping you gain financial confidence • personal finance writer & speaker • ft. The Independent, Yahoo & more

55.2KUnited Kingdom

Average Like664

Engagement Rate7.3%

Overall Score99

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531
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505
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Parth Verma

If only there was a page simplifying finance for you...

56.3KIndia

Average Like1054

Engagement Rate12.1%

Overall Score99

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1K
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751
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Selma • Bitch I’m Budgeting™️

Real, Relatable Money Tips I help women manage and level up their finances. Let’s get your finances together!

159.7KUnited States

Average Like1183

Engagement Rate4.6%

Overall Score99

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1.1K
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998
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Pattie Lovett-Reid

Empowering Your Wealth & Well-being Finance Wisdom | Family First ️‍♀️ Fitness For All| Living Joyfully

49.1KCanada

Average Like1454

Engagement Rate19.6%

Overall Score99

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5K41K
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1.9K26.6K
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Demi Jackson-Fortey

Sharing money saving tips + and all things personal finance UK based - All my useful links

211.1KUnited Kingdom

Average Like1632

Engagement Rate4.7%

Overall Score99

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3.4K70.8K
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2K65.2K
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Ian Group | Money & Investing

I teach personal finance Lawyer who left a $300k/yr job $230k of debt paid off Start multiplying your money

165.1KUnited States

Average Like1409

Engagement Rate5.4%

Overall Score99

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1.3K
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1613.2K
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Kumiko Love, AFC | Money Expert

Sharing daily real-life money tips. Helping you transform your financial life. Best Selling Author #TBMFAMILY ABC, GMA, NYT GET THE FREE TOOLS

764.4KUnited States

Average Like3249

Engagement Rate2.7%

Overall Score99

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3.1K38.6K
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1.4K24.7K
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New Money | Personal Finance & Investing |

I talk about finance and investing! Get my FREE investment dashboard & newsletter ️

219.2KSingapore

Average Like6104

Engagement Rate16.8%

Overall Score99

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7.7K
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14.8K
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Queer & Trans Wealth

anti-capitalist personal finance award-winning journalist

18.4KUnited States

Average Like736

Engagement Rate24.6%

Overall Score99

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3.8K
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462
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Amanda Wolfe | Personal Finance Education

Helping you increase your financial literacy Education: not advice Free investing class 8/20 @ 7pm CST

316.6KUnited States

Average Like1463

Engagement Rate2.9%

Overall Score99

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488
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329
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Dasha | Financial Activist

Competent + Culturally Relevant Financial Advice Money Theme for 2024: Realistic & Practical ‍ Creator @dailydashofdasha ️ Start Here

325.2KUnited States

Average Like4092

Engagement Rate43.1%

Overall Score99

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Alyssa | Financial Nerd ✨

Judgment free money talk for my anxious buds Author: Financial First Aid Student: MACP, Future Financial Therapist Co-host: @moneyfeelspodcast

52.3KCanada

Average Like945

Engagement Rate11.5%

Overall Score99

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3.7K
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1.1K
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Matt 💰 Personal Finance + Investing

Posting the lessons from my Ivy League MBA here for free I’m the friend you text for money advice ️ Take my FREE Personal Finance 101 course

102.3KUnited States

Average Like836

Engagement Rate6.1%

Overall Score99

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574
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268
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CA TARIQUE KHICHI

"Unleashing finance skills CA Chartered Accountant sharing insights and tips. Join the journey to financial literacy @eduhometax

71.8KIndia

Average Like473

Engagement Rate4%

Overall Score99

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871.9K
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873
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KB McGill

lifestyle personal finance career‍ Baltimore 108k+ on TikTok | 38k+ on YouTube

53.8KUnited States

Average Like1103

Engagement Rate12.9%

Overall Score99

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4585.1K
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749
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Pranjal Kamra

I Can’t Make You Richly Quickly. Finology One #ForInvestors My First Stock Market Course My First Personal Finance Course Ticker Stock Analysis

940.7KIndia

Average Like8445

Engagement Rate27.1%

Overall Score99

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15.8K
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2.8K16.8K
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Anmol Sharma

Finance & Stock Market| On a mission to make 10,000 families Crorepatis by 2035 via @finlight.in| Collabs @digiwhistle Join our WA Community

494.7KIndia

Average Like4632

Engagement Rate19.2%

Overall Score99

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3.9K
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3.3K
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Personal Finance Educator | Anita

️slow your life down before 60 bloomberg, insider, newsweek, entrepreneur real women pursuing FI & practical tips ↓

243.9KUnited States

Average Like1772

Engagement Rate5.4%

Overall Score99

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3.2K96.1K
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2.8K56.9K
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Fit Finance Bro

Fitness | Finance | Memes | Natural Body Builder | Investment Banking Analyst | Non-Target Finance Graduate

29.1KUnited States

Average Like20956

Engagement Rate433.1%

Overall Score99

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193.3K2.9M
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18.8K499.6K

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