Top Influencers to Elevate Your Indoor Plant Business in 2024

Indoor plants are more popular than ever, thanks to a growing interest in wellness, sustainability, and home decor. Partnering with influencers who specialize in indoor plants can help you reach new customers, build brand awareness, and create a community around your business. Here’s how you can find the top influencers to promote your indoor plant business in 2024.


1. Leverage Plant Enthusiasts on Instagram

Instagram is a hub for plant enthusiasts who share photos, tips, and care routines for their indoor gardens. Look for influencers who focus on houseplants, urban gardening, or interior decor with plants. These influencers can showcase your products to their followers through engaging content like plant styling tips, unboxings, and plant care tutorials, helping boost your brand’s visibility.


2. Collaborate with YouTube Plant Creators

YouTube influencers create in-depth content such as plant care guides, repotting tutorials, and plant hauls. Partnering with these influencers allows you to showcase your indoor plant offerings in detailed, educational videos that can reach a wide audience of dedicated plant lovers. This format helps build trust and establishes your brand as a go-to source for quality plants and supplies.


3. Tap into Home Decor and Lifestyle Bloggers

Many lifestyle and home decor influencers incorporate indoor plants into their content to create beautiful, serene spaces. Collaborating with these bloggers can help position your plants as essential decor elements, appealing to a broader audience interested in interior design. They can feature your products in room makeovers, DIY projects, or seasonal decorating ideas.


4. Use TikTok Creators for Quick Plant Tips

TikTok’s short-form content format is perfect for quick plant care tips, styling hacks, and product spotlights. Partner with TikTok influencers who have a passion for indoor plants and create engaging, viral content. These influencers can help you reach younger, tech-savvy audiences interested in plant care and trendy plant setups.


5. Collaborate with Sustainable Living Influencers

Sustainable living influencers often promote indoor plants as part of a greener, more eco-friendly lifestyle. By partnering with these influencers, you can position your indoor plant business as a brand that supports sustainability and healthy living. This can help attract customers who are not only interested in plants but also in reducing their carbon footprint.


6. Host Plant Giveaways and Challenges

Influencers can help drive engagement by hosting plant giveaways or challenges, encouraging their followers to share their own plant stories or setups. This type of campaign can create buzz around your brand, increase follower count, and introduce your products to a new audience in a fun and interactive way.


Conclusion

By collaborating with influencers who are passionate about indoor plants, home decor, and sustainable living, you can effectively promote your indoor plant business in 2024. The right influencers can help you reach your target audience, build credibility, and create a loyal community around your brand.


Here's a list of top influencers for promoting your indoor plant business in 2024:

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Dana Carpenter | Houseplant care

Your new plant bestie here to help you keep your houseplants alive 🪴 Download my free beginner’s guide to plants Lehigh Valley, PA

185.5KUnited States

Average Like3845

Engagement Rate4.7%

Overall Score100

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863
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3.9K49.9K
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Claudia Quintero

Decorating with lush 𝙜𝙧𝙤𝙬𝙞𝙣𝙜 plants + sharing how you can too! Daily plant care tips | q+a in stories Sources | Discounts | Consultations ↓ Zone10

95.1KUnited States

Average Like610

Engagement Rate7.8%

Overall Score99

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341
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84123.9K
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Samantha Hermann

Your favorite plant teacher ‍ houseplants + lifestyle In stories daily to chat plants! Omaha, NE USA Inquire:

638KUnited States

Average Like4169

Engagement Rate18.8%

Overall Score99

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9.5K
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7.3K
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GardensMania

Planting tips

165.7KUnited States

Average Like2881

Engagement Rate9.5%

Overall Score98

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6218.8K
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4565.3K
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Adrian

Here to show you tips and tricks for your plant needs!

169.6KUnited States

Average Like37456

Engagement Rate133.2%

Overall Score98

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162.1K2.2M
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124.3K5.3M
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Jeffrey Z

Plant Humor Plant Addict Contact: tulsaplantman@gmail

22.4KUnited States

Average Like690

Engagement Rate26.1%

Overall Score98

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377233
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5211.7K
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𝐚𝐥𝐞𝐱𝐚𝐧𝐝𝐫𝐚’𝐬 𝐞𝐱𝐨𝐭𝐢𝐜𝐬. 🪴🐈‍⬛🪩

OTD student ︎₊ ⊹ exotic & rare houseplants | zone 4b ‍ #catonaleash shop my plants! ↯

8.3KUnited States

Average Like493

Engagement Rate36.5%

Overall Score98

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1.7K
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818
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Michelle A.

Motherhood | Plant Care Storytelling my chaotic, comedic (plant) mom life Links & YouTube 🫶

93.7KUnited States

Average Like1426

Engagement Rate13.7%

Overall Score98

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1.6K
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8055.7K
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Gardening | Housewife | Farm

| Follow for more gardening content | DM us for proper credit or remove any content CLICK TO SHOP ️️️

1.1M

Average Like5888

Engagement Rate6.9%

Overall Score98

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2.6K34.4K
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1.9K38.9K
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Ninette E

Houseplants | Succulents | Home Decor Bay Area, California

90.4KUnited States

Average Like297

Engagement Rate2%

Overall Score97

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262
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190
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Stacy Ling | Flower Gardening for Beginners

Master Gardener, Author, Blogger & YouTube Gardening Made Simple (Zone 6b) Easy Flower Gardening Tips / Plant Care Tips ️ READ MY BOOK ️

132.7KUnited States

Average Like436

Engagement Rate58.7%

Overall Score97

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704
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1.3K
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GardenHomeMania

Sharing home garden tips

325.7KUnited States

Average Like17393

Engagement Rate4.2%

Overall Score97

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1.5K28K
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3.8K59K
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Amanda Rae Wright

artist/plant nerd my art: @amandaraewrightart my products: @witandwhistle my garden: @caterpillarpicnic plant supplies:

79.3KUnited States

Average Like600

Engagement Rate43.1%

Overall Score97

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457
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5473.3K
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plantstagram.ish

Rooted in CA ️ Collabs - OR DM ️ Amazon Store ️

46.9KUnited States

Average Like551

Engagement Rate11.4%

Overall Score97

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311
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3742K
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Elisa | plants | colorful home decor

Sharing my love for colorful home decorthrifting plants🪴and fitness Featured in @apartmenttherapy @thejungalow @thespruceofficial South Florida

48.1KUnited States

Average Like15325

Engagement Rate12.7%

Overall Score97

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21.8K215.5K
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64K572.5K
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𝙺𝚊𝚝𝚒𝚎 𝙰𝚗𝚗𝚎’𝚜 𝙿𝚕𝚊𝚗𝚝𝚜 ♡

Bay Area, CA ‍ I unbox plants. 𝚋𝚎 𝚗𝚒𝚌𝚎 𝚘𝚛 𝚕𝚎𝚊𝚏! Not a seller or shop; sharing my collection NFS Please give credit if sharing my content.

103.4KUnited States

Average Like1018

Engagement Rate43.1%

Overall Score97

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5021.8K
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681
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Elizabeth Kelly

🪴Aᴘᴘʀᴇᴄɪᴀᴛɪɴɢ ᴍʏ Hoya ᴄᴏʟʟᴇᴄᴛɪᴏɴ, ᴏɴᴇ ᴘʟᴀɴᴛ ᴀᴛ ᴀ ᴛɪᴍᴇ, ᴡɪᴛʜ ʏᴏᴜA hobbiest experimenting & Learning via trial & error Omaha NE Plant supplies I use

24.4KUnited States

Average Like380

Engagement Rate26%

Overall Score97

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7097.6K
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3706.7K
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🌻Welcome To The Window!🌻

Hi! I’m Carly!🪴 Plant time lapse videos Houseplants and Gardening‍ ‍♀️Wife and Mom‍🦰 Living in Coastal VA (#zone8b)

14.2KUnited States

Average Like24501

Engagement Rate945.6%

Overall Score97

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3.1K20.4K
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2K33.2K
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Kreepa Gaihre

Plant Enthusiast || Trying to Make Home Jungle || Chop & Prop || Documenting Plant Experiences Through Reels Connecticut

209KUnited States

Average Like4460

Engagement Rate12.6%

Overall Score97

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34.4K907.8K
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3.9K104.2K
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Blossom Effect

Tending to our Garden 🪴 ATL ️ Personal: @paigetailyn

388.8KUnited States

Average Like8461

Engagement Rate19.1%

Overall Score96

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9.6K58.2K
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3.9K29.7K

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