How to Get Brand Deals as an Influencer in 2024

For influencers, securing brand deals is a key way to monetize their content and grow their personal brand. In 2024, the competition is fierce, but with the right approach, you can stand out to brands looking for authentic and engaging partners. Here’s how you can increase your chances of landing brand deals that align with your values and audience.

Build a Strong Online Presence

The first step to getting brand deals is to establish a strong online presence. Make sure your social media profiles are consistent, professional, and reflect your unique style. Post regularly and engage with your audience to demonstrate an active and engaged community. Brands look for influencers with a defined niche and loyal following.

Engage with Brands Organically

Begin by engaging with brands you love organically. Tag them in your posts, share their content, and use their branded hashtags. By showing genuine interest, you increase the chances of getting noticed by the brand’s marketing team. Authentic interactions can often lead to collaborations.

Create a Media Kit

A media kit is an essential tool for any influencer looking to secure brand deals. It should include your bio, social media stats, audience demographics, past collaborations, and rates. A well-designed media kit presents you as a professional and makes it easier for brands to understand your value.

Pitch Directly to Brands

Don’t wait for brands to come to you; reach out directly. Research brands that align with your niche and values, and send a personalized pitch highlighting how you can help them reach their goals. Be clear about your unique selling points and provide examples of your work to showcase your potential.

Leverage Influencer Platforms and Tools

Utilize influencer platforms such as AspireIQ, Upfluence, and EezyCollab to connect with brands actively seeking collaborations. These tools allow you to create a profile, showcase your work, and apply for brand deals that match your niche and audience.

Network and Build Relationships

Networking is key to getting brand deals. Attend industry events, join online communities, and collaborate with other influencers. Building genuine relationships within the industry can lead to referrals and more opportunities for brand partnerships.

Here's a list of top influencers who successfully secured brand deals in 2024:

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Lola Palomeque 💄

Maquillaje y Skincare Úbeda-Jaén Collabs:

81.8KSpain

Average Like586

Engagement Rate4.6%

Overall Score100

Estimated Price$327

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4264.1K
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2474.4K
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Carmina/ Cosmética 💄📷Creadora Contenido

️Mi vida beauty UGC Reseñas cosméticas auténticas propias / ️lover MD/ Productos

14.1KSpain

Average Like375

Engagement Rate18.7%

Overall Score99

Estimated Price$56

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671
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282
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Marikowskaya

MAKE UP • SKIN CARE • BEAUTY TIPS ‍Tutoriales de maquillaje paso a paso ‍♀️Rutinas cosméticas Sin filtros

245.8KSpain

Average Like4626

Engagement Rate11.8%

Overall Score99

Estimated Price$983

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3K25K
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3.2K29.5K
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𝐂𝐢𝐧𝐭𝐢𝐚

BEAUTY CREATOR Guadalajara| España Citas: @cintia.makeupartist Collab:

170KSpain

Average Like1557

Engagement Rate5.5%

Overall Score99

Estimated Price$680

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1.1K13.9K
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1.2K11.3K
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Bren Tello

‍️Te enseño a cuidar tu piel, pelo, uñas Skincare, Salud & Derma #brentelloderma COFEPRIS:213300202A0728

231.7KMexico

Average Like2758

Engagement Rate7.2%

Overall Score99

Estimated Price$926

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8.6K
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1.6K
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Rocío López

Skincare, Makeup & Hair Tips Infinite Glow

314.3KSpain

Average Like25086

Engagement Rate54.8%

Overall Score99

Estimated Price$1257

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6.7K
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14.7K136K
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Álvaro Platón

Máster dermofarmacia y cosmética Forbes Top Influencer Tiktok: 915K

113.1KSpain

Average Like1669

Engagement Rate9.2%

Overall Score99

Estimated Price$452

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2K
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2.6K34.8K
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A I S H A • BELLEZA〰️BIENESTAR

‍Tutoriales de maquillaje y recomendaciones de productos de belleza Descuentos

293.3KSpain

Average Like2106

Engagement Rate4.4%

Overall Score99

Estimated Price$1173

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1.1K23.9K
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1.5K44K
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Duo Laguna

‍♀️‍♀️ Profesionales en Dermocosmética Colab:

127.4KSpain

Average Like383

Engagement Rate1.9%

Overall Score99

Estimated Price$509

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3065.8K
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488
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Laura Méndez | Fashion • Beauty & Lifestyle

Content creator & UGC ESPAÑA Qué bien que estés aquí! Hablemos de moda, belleza y de nuestro día a día Represented by @beshiny__ ️ A Coruña

158.2KSpain

Average Like1596

Engagement Rate6.4%

Overall Score99

Estimated Price$632

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320
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5008.5K
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••Sandra•• | Skincare

Alejandra Carratalá (Youtube +200k) Farmacéutica experta en dermofarmacia / Tu rutina personalizada

107.2KSpain

Average Like408

Engagement Rate2.3%

Overall Score99

Estimated Price$429

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3037.1K
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2865.5K
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Dra. Mariam Paola Smith Pliego

‍️ Derma en SKIN+ Intl. Derm Board @lorealparis Cosmética (botox & fillers)/ láser ️Oncoderma ️ 5513137011 o WhatsApp ️

118.5KMexico

Average Like525

Engagement Rate2.7%

Overall Score99

Estimated Price$474

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601.2K
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124
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Rosederma

Dermatóloga/Tricóloga CERTIFICADA Cdmx: @dermatelier Enseño sobre cuidado de la piel y pelo desde una postura médica Skincarlovers: @dermacamp.mx

264.1KMexico

Average Like2906

Engagement Rate6.7%

Overall Score99

Estimated Price$1056

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10.2K
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6608.9K
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REBECA

MAQUILLAJE • MODA

33KSpain

Average Like801

Engagement Rate15.1%

Overall Score99

Estimated Price$132

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1636K
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2624.7K
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Leire Erdociain | Maquilladora

Piel glow y maquillaje diario - Trucos, paso a paso... Eventos, invitadas y novias Pamplona

73.6KSpain

Average Like332

Engagement Rate2.7%

Overall Score99

Estimated Price$294

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1882.2K
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1803.5K
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🌺Daniela Benito🌺

Creadora de contenidos y sueños Cuenta supervisada por mi tutor legal

94.8KSpain

Average Like25903

Engagement Rate166.5%

Overall Score99

Estimated Price$379

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251.3K1.1M
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48.2K1.3M
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ᒪᗩ ƳᑌᗰᗩᖇᎥ丅ᗩ

Cuenta supervisada por mi tutor legal y @reginaruizgil •COLABORACIONES POR DM TODO SE PUEDE LOGRAR #creeenlamagia

18.5KSpain

Average Like414

Engagement Rate14.2%

Overall Score99

Estimated Price$74

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328
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1.4K22.5K
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💋Debbie Ayala💋

MAKEUP ARTIST CONTENT CREATOR 🩷 CEO @nicolesglam.collection

10.9KUnited States

Average Like497

Engagement Rate27.7%

Overall Score99

Estimated Price$43

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212
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213
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Ing. Diana Victoria Ramos

Biotecnóloga, 14 años Formulando. Analizando conCiencia tus Productos ‍ Empoderando 🩷 #LaTiaPiel GDL

121.4KMexico

Average Like1224

Engagement Rate6.1%

Overall Score99

Estimated Price$485

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3.7K
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8354.5K
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Lilian Andrade

️ Viajera de Corazón ‍️Dermatóloga de profesión ( top en Dermato•Oncología, Dermatología cosmética) Blogpersonal Amo ️ todo el skincare SLP

106.8KMexico

Average Like7556

Engagement Rate42.4%

Overall Score99

Estimated Price$427

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4K4.5K
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8.5K3K

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